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Long Beach City College Installs Unique Daktronics Freeform Marquee Displays

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Long Beach City College Daktronics Marquee DisplayThe campuses of Long Beach City College (LBCC) in Long Beach, Calif., will attract more attention with new marquee video and messaging displays designed, manufactured and installed by Daktronics Inc. (Nasdaq-DAKT) of Brookings, S.D.

“We live in a world where communication is the key,” said Chi-Chung Keung, Executive Director of Public Affairs and Marketing for LBCC. “These new Daktronics marquee displays will enhance our ability to effectively and attractively communicate with our students, faculty, staff and community. We are extremely thankful to have these marquees available as part of our communications mix now and for the future.”

The marquee located on the Pacific Coast Campus is uniquely designed, featuring the LBCC logo above a curved LED video display made up of ProPixel® freeform LED sticks. Designed to be incorporated into a structure of any size or shape with video, animation, color effects, text messages and live data, the ProPixel® LED elements are designed for premium viewing, using ultra-bright LEDs to transform structures into vibrant displays. This display, which measures more than eight feet high by seven feet wide, is sure to catch the eye of those passing by and draw attention to the college.

A second marquee on the Liberal Arts Campus of LBCC will feature a two-sided Daktronics video display, each side measuring more than five feet high by almost nine feet wide. With pixels spaced at 16 mm, this display will be able to show recorded video, animations, graphics, text and announcements.

“We are excited to be involved with this project,” Daktronics Sales Representative Marlo Jones said. “These freeform video elements allow flexibility and creativity with the marquee.”

Daktronics ProPixel® freeform video elements are individually mountable direct-view pixels that deliver full-motion video, animation and special effects. Unlike the LED lighting products commonly found in the marketplace, Daktronics engineers its ProPixel® elements on a video foundation to provide smooth motion reproduction, rich color depth and unequalled control.

Daktronics LED video and messaging display technology offers a long lifetime with minimal maintenance and low power consumption, providing value and excitement for years to come.

About Long Beach City College

Established in 1927, Long Beach City College is a community college located in Long Beach, Calif. It is divided into two campuses: the Liberal Arts Campus (LAC) located in the residential community of the Lakewood Village section of Long Beach, and the Pacific Coast Campus (PCC) located in central Long Beach. LBCC serves the cities of Long Beach, Lakewood, Signal Hill and Santa Catalina Island. The faculty and staff are dedicated to providing an excellent educational experience in a student-centered environment. Every semester, LBCC educates more than 26,000 new and continuing students and provides a bridge to a four-year university, cutting edge skills for a high paying and rewarding career or job promotion and life-long learning opportunities.

About Daktronics

Daktronics has strong leadership positions in, and is the world’s largest supplier of, large screen video displays, electronic scoreboards, computer-programmable displays, digital billboards, and control systems. The company excels in the control of large display systems, including those that require integration of multiple complex displays showing real-time information, graphics, animation and video. Daktronics designs, manufactures, markets and services display systems for customers around the world, in sport, business and transportation applications. For more information, visit the company’s World Wide Web site at:, e-mail the company at sales [at], call (605) 692-0200 or toll-free (800) 325-8766 in the United States or write to the company at 331 32nd Ave. PO Box 5128 Brookings, S.D. 57006-5128.

Source: Daktronics

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