Daktronics Inc. (Nasdaq-DAKT) of Brookings S.D. recently installed its technologically advanced Valo® OT (Optimized Technology) digital billboard product at the Palace of Auburn Hills in Auburn Hills, Mich. Home to the Detroit Pistons of the National Basketball Association (NBA) and numerous other events, the multi-purpose facility now features a two-sided LED (light emitting diode) video marquee display that entertains and informs approaching visitors and other passers-by of upcoming events.
“The new digital billboard displays offer a significant technology upgrade from what we had before,” said Ron Melnyk, Senior Vice President of Sponsorship Marketing for Palace Sports and Entertainment. ”The displays offer us a greater more flexible revenue source and a much more dynamic medium through which to promote our events. Daktronics was chosen because of the quality of the technology and the software solutions.”
“We are pleased to continue our business relationship with the Pistons and the Palace of Auburn Hills,” said Will Ellerbruch, Regional Sales Manager for Daktronics. “We’re also pleased to hear that the team has exceeded their revenue projections by a considerable margin and expect an even shorter payback period on the investment in equipment. These types of digital displays and digital networks can be a very important marketing component, generating additional ticket sales and greater corporate partner activation.”
Featuring the latest in cutting-edge LED digital billboard technology the two-sided Valo® OT digital billboard display measures over 31 feet wide by 21 feet high. Featuring superior viewing angles, high brightness, enhanced contrast, low power consumption and a high-density pixel configuration for close-up viewing, the new displays deliver the sharpest images in outdoor advertising.
Daktronics Valo® product line uses innovative designs and the latest in LED technology to deliver vivid picture quality while optimizing light output and energy use. Recognized as a very innovative and efficient technology, the revolutionary product design can operate exclusively as a digital billboard, as compared to a video display used for billboard purposes.
In addition to advertising events and recognizing corporate sponsors, these digital billboards are able to perform several public service functions by facilitating Amber Alerts, weather alerts and law enforcement alerts. The digital displays are controlled remotely through Daktronics proven and trusted VisiconnSM system. The VisiconnSM display management solution transforms any internet-ready computer into a secure, remote control center for managing multiple digital displays. Features include power content management tools, ad tracking and proof-of-play reporting.
About Palace of Auburn Hills
The Palace of Auburn Hills is a sports and entertainment venue most notable known as home to the Detroit Pistons. The arena has the largest seating capacity of any NBA venue. The Palace has long been considered one of the best-marketed facilities in the United States. Since its opening in 1988, the facility has been one of the top-grossing facilities of its size.
Daktronics is recognized as the world’s leading provider of full-color LED video displays. Daktronics began manufacturing large screen, full-color, LED video displays in 1997. Since then, over 6,800 large screen video displays have been sold and installed in sporting and commercial facilities around the world. Since 2001, independent market research conducted by iSuppli Corp. lists Daktronics as the world’s leading provider of large screen LED video displays. Daktronics designs, manufactures, markets and services display systems for customers around the world, in sport, business and transportation applications. For more information, visit the company’s World Wide Web site at: http://www.daktronics.com
, e-mail the company at sales [at] daktronics.com, call (605) 692-0200 or toll-free (800) 325-8766 in the United States or write to the company at 331 32nd Ave. PO Box 5128 Brookings, S.D. 57006-5128.