Larnaca International Airport in Cyprus has implemented one of the largest digital signage networks in the country, featuring over 330 LCD screens powered by more than 40 Scala 5 Players. This advanced digital signage solution, deployed in collaboration with Ad Airport Media and Clear Channel Interspace Airports, provides a modern way to greet travelers and inform them about Cyprus as a destination.
Key Features of the Digital Signage Network
The digital network is strategically placed throughout the airport, showcasing both static and dynamic media. Advertisements focus primarily on Cyprus’s tourism attractions and high-end brands, including Rolex, Vodafone, and luxury real estate properties. The network helps advertisers reach an audience that averages 40,000 visitors on weekdays and 55,000 on weekends.
Innovative Installations for Maximum Impact
Upon arrival, passengers are introduced to two high-tech media displays—the Sequential Digital Strip and the i-Player—installed near the terminal’s moving walkways. The Sequential Digital Strip features blocks of screens (ranging from eight to 64 screens) displaying synchronized content. The timing of the content loop is precisely coordinated with the time passengers spend on the travelator, ensuring that each message is fully viewed.
As travelers approach passport control, they encounter the i-Player, which consists of seven 52-inch high-definition LCD screens designed to create a unified, large-scale canvas. This system delivers coordinated advertising messages, ensuring high visibility in an area with few distractions. The i-Player’s lighting setup further enhances its visual impact.
In the baggage claim area, five video cubes, each made up of 30 screens in 3×3 and 2×3 configurations, provide 360-degree synchronized advertising. These cubes create a visually captivating medium, ensuring that travelers are exposed to messages from every angle.
Scala’s Role in the Deployment
Scala’s technology powers the digital signage solution at Larnaca Airport, with its Scala 5 Player software enabling synchronized content delivery across the screens. “This digital signage solution showcases how to craft dynamic surroundings and deliver impactful digital exposure to a captive audience,” said Oscar Elizaga, Vice President of Scala EMEA. Scala’s flexible and robust platform ensures seamless content management and delivery, making it a key component of the airport’s digital transformation.
About Ad Board and Clear Channel Interspace Airports
Ad Board, a leading media company in Cyprus, specializes in outdoor, mall, and point-of-sale advertising. It provides comprehensive media solutions across various platforms, offering advertisers premium exposure.
Clear Channel Interspace Airports manages over 200 airport advertising concessions worldwide. They offer customized advertising solutions that blend seamlessly with airport aesthetics while reaching highly desirable demographics. More information can be found at www.clearchannel.com.
About Scala
Scala is a global leader in digital signage and advertising management, driving over 500,000 screens worldwide. Known for its pioneering connected signage solutions, Scala’s platform enables the creation, management, and distribution of digital content for a variety of industries. More information is available at www.scala.com.
