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Scala Showcases “The New World of Scala” at Digital Signage Japan 2010

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Scala logoSignChannel, Ad Manager and QuickStart will be on display, as well as hardware solutions integrating with Scala

Scala, the leading provider of end-to-end software solutions for digital signage and advertising management, will introduce its latest platforms to the emerging Japanese digital signage marketplace at Digital Signage Japan 2010, June 9-11, at Makuhari Exhibition Hall in Chiba, Japan. Along with industry leading Scala 5.1 software, Scala will showcase its new SignChannel and Scala QuickStart platforms, as well as Ad Manager 5.1 at Booth 6P05.

SignChannel provides an easy way for small businesses to get the competitive advantages offered by digital signage. They can begin with just one screen and a device as simple as a wireless photo frame. The service also supports low-cost media players, which can be connected to the user’s screen of choice. With SignChannel, there is no software to install, and users can manage their own content, playlists and schedules online. Users log in to the SignChannel Web site to access hundreds of content channels and an extensive library of templates and scheduling options.

Scala QuickStart, which was developed on the basis of Scala’s powerful SaaS, provides the power, flexibility and reliability of Scala through a quick, easy and cost-effective digital signage deployment for companies seeking a solution for a few single-channel media players. Targeted for end users who want an easily managed digital signage network with minimal setup time, Scala QuickStart is the perfect solution for corporate reception areas, educational institutions, independent retailers and many other users who do not want to be concerned with complex network management, without compromising on content quality and delivery reliability.

Scala Ad Manager 5.1 has been designed to help traditional and digital media companies capitalize on industry growth opportunities and improve profitability. Scala Ad Manager 5.1 gives media companies complete control over all media — both traditional and digital — including digital signage, static billboards, transit signage, street furniture, truck-side signage and place-based signage. Release 5.1 also integrates with Scala’s SAMI system to more accurately track and measure impressions of truck-side signage using GPS devices.

At this year’s show, Scala has raised the bar by participating as official sponsor and expanding its booth to 108 m2. Visitors will be able to view hardware and  integrated solutions from several Scala Certified Partners, as well as  real-world applications of digital signage networks powered by Scala:

  • The Japanese convenience store giant Lawson will be on display with its new digital signage service “Tokyo Media” from Cross Ocean Media Inc. and Hitachi;
  • Several new and innovative integrated systems will be introduced by Alpha Japan and NGC;
  • Courtesy of Vanten and its partner Lighthouse Japan, a large LED screen will demonstrate Scala’s ability to drive screens of any dimension;
  • Digital Signboards will be used as a giant videowall together with IAdea; and
  • End users will be able to test drive all of the latest hardware solutions by Scala technology partners Advantech, CONTEC, IBase TECHNOLOGY and Portwell.

If you are interested in seeing a demonstration or speaking to a Scala representative at Digital Signage Japan, please contact Scala Japan at info [at]

About Scala

Driving more than 500,000 screens worldwide, Scala is a leading global provider of digital signage and advertising management solutions. Scala is the world’s first connected signage company, offering the leading platform for content creation, management and distribution in digital signage networks and the first unified platform for advertising management of both traditional and digital signage networks. The company’s digital signage customers include Rabobank, IKEA, Burger King, T-Mobile, Virgin MegaStore, Warner Brothers, The Life Channel, Rikstoto, Repsol, NorgesGruppen, Audi, ECE Flatmedia, Kaufhof (Metro Group) and thousands more. Advertising management customers include CBS Outdoor, Clear Channel Outdoor and Magic Media, among others. Scala is headquartered near Philadelphia, USA, and has subsidiaries in Canada, The Netherlands, France, Norway, Germany and Japan, as well as more than 450 partners in more than 60 countries. More information is available at

Source: Scala

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