Instore entertainment expert The Music Marketeers has partnered with leading digital signage company Scala, to offer integration in terms of background music and visual communication. Thanks to StreamAlot, the streaming audio platform of The Music Marketeers, Scala users can quickly and easily add music to their visual message.
Audio and video in one system
With StreamAlot, The Music Marketeers not only provides its customers with professional, preprogrammed music channels, but also tailor-made, branded radio stations, including advertising and corporate jingles, to emphasize brand identity. StreamAlot’s affordable, low-maintenance instore entertainment solution allows Scala users to unify sound and image together in one system; which is especially interesting in a retail environment.
The Music Marketeers and Scala will present their cooperation during ISE, the international trade fair in the field of audiovisual systems, from 29 to 31 January 2013 in Amsterdam RAI (booth 10-N129). www.iseurope.org
About The Music Marketeers
Based on the idea that music, image and scent optimize the shopping experience, instore entertainment specialist The Music Marketeers develops innovative multimedia solutions. The goal: to stimulate the instore experience consistently, so that customers will happily (and often) return. The Amsterdam-based company boasts more than 5,000 renowned customers worldwide, including Albert Heijn, ASICS, Benetton, de Bijenkorf, C&A, Mexx, Rivièra Maison and T-Mobile. The Music Marketeers has offices in Amsterdam, Barcelona, Bogotá, Hamburg, Hong Kong, Shanghai and Warsaw. www.tmm.eu
Scala is a pioneer within the digital signage industry and has over 300,000 licenses worldwide. Its customers include IKEA, McDonald’s, Rabobank, Shell and Warner Bros. The headquarters of Scala is located near Philadelphia (United States) and the company has offices in Denmark, Germany, Japan, Netherlands, Norway, United Kingdom and Sweden and more than 450 partners in sixty countries. www.scala.com
Source: The Music Marketeers