YCD Multimedia and BrightSign Announce Integrated Digital Merchandising Solution3 min read
YCD Multimedia, a leading global provider of smart digital media solutions, and BrightSign, the market leader in digital signage players, today announced an integrated digital merchandising solution, combining BrightSign’s digital signage media players with YCD’s Retail Advertising and Merchandising Platform (RAMP). The combined solution will be launched at ISE (Integrated Systems Europe), to be held January 29-31, 2013 in Amsterdam, The Netherlands, and will be showcased at YCD’s booth (#N116, Hall 10).
The YCD RAMP/BrightSign solution addresses the needs of the retail industry. It allows retailers – easily, quickly and cost effectively – to implement new promotional campaigns that enhance customer experience, promote user’s brand, and deliver useful information. It supports the management of pre-designed graphic templates that enable rapid creation and update of promotional clips. Varying permission levels can be assigned to regional or local managers, giving them the ability to act in real time with specific product promotions, by eliminating the need for time-consuming corporate approvals.
YCD RAMP allows retailers to create, self-manage and deliver branded marketing campaigns and product promotions across their entire retail chain. Marketing teams can upload branded templates that can be used with in-store media, including menu boards, POS displays and infotainment. Product updates, new campaigns and advertisements can be quickly and easily managed using RAMP’s intuitive interface, with the option to differentiate pricing and promotions based on location and time. These can then be sent to one, some or all locations using presets to ensure that each location receives its relevant updates on time. Individual store managers or local regional managers can make real-time updates based on local criteria such as weather, events or inventory levels.
BrightSign’s compact and extremely reliable solid-state media players offer a complete solution for digital signage applications, supporting high-definition video output. The systems can be tailored according to the user’s requirements. BrightSign recently announced a new line of digital signage media players with PC-class performance, including support for HTML5 and 3D content, Live HDTV playback, and a powerful video engine capable of playing dual 1080p60 Full HD videos simultaneously from local, networked and streaming sources.
“The integrated YCD RAMP/BrightSign solution is another step in executing YCD’s strategy to offer customers worldwide integrated solutions with advanced management capabilities, based on YCD’s state-of-the-art software” said Noam Levavi, YCD’s CEO.
“The combination of our players with YCD RAMP provides the retail industry with a powerful yet affordable solution that is easy to implement and brings the latest advances in digital signage technology to the store,” said Jeff Hastings, CEO of BrightSign.
About YCD Multimedia
YCD Multimedia is an industry leader providing corporations and organizations worldwide with advanced digital media solutions and applications within the retail environment, as well as other industries. YCD’s flexible platforms help businesses attract clients, reinforce branding and ensure a measurable impact on their business. YCD’s end-to-end offering combines strategy, professional services and technology to increase profits, optimize product mix and enhance the customer experience. To date, the company has partnered with over 2,000 customers, including Fortune 500 corporations and some of the world’s most recognized brands, such as Burger King, Coca-Cola, Toyota, Estee Lauder, Ferrari, Cartier, and Diesel. Founded in 1999, YCD Multimedia is headquartered in the United States with offices in the United Kingdom and Israel, and has an international network of resellers serving clients around the globe. In October 2011 YCD acquired C-nario, a global provider of digital signage software solutions. For more information, visit www.ycdmultimedia.com
BrightSign, LLC is the market leader in digital signage players. Based in Los Gatos, California, the company develops products, software and networking solutions for digital signage. BrightSign’s solid-state digital sign controllers set new standards for both stand-alone and networked digital signage applications with their superior video quality, reliability, affordability, ease of use and interactivity. For more information, visit www.brightsign.biz
YCD Multimedia media contact:
Kanaan Public Relations
e-mail: David [at] KanaanPR.com
BrightSign media contact:
e-mail: john [at] faultlinecomms.com
Source: YCD Multimedia