Tea Shop has partnered with nsign.tv to implement its state-of-the-art digital signage platform across nearly 100 of its stores located in Spain, Portugal, Italy, Brazil, and Argentina. The premier Spanish chain known for its extensive selection of over 140 varieties of fresh bulk tea, it now offers a more dynamic, attractive, and personalized shopping experience for tea enthusiasts around the globe.
Founded in 1990, Tea Shop’s initiative to digitalize its retail spaces stems from a desire to keep pace with evolving technology trends within the retail sector. Ana María Avilés Pinto, the Marketing & Communication Manager at Tea Shop, emphasized the company’s aim to optimize consumer interactions. “Our goal was to enhance how we present our products, making information accessible in a dynamic way, while also spotlighting promotions and special events more effectively,” Avilés Pinto stated. The selection of nsign.tv as their digital signage solution was influenced by its market experience, technological prowess, and exceptional after-sales support.
The implementation features eye-catching digital displays, including a vertically oriented 55” high-brightness screen at store fronts and an interactive 22” touch screen inside the premises. These screens, powered by nsign.tv players, serve as digital canvases showcasing the diverse tea varieties and promotions, thereby enriching the customer’s shopping experience with visually engaging and real-time content.
These digital enhancements not only bolster product visibility but also facilitate effective communication regarding promotions, special events, and product information, fostering a deeper connection between Tea Shop and its customers. “The displays offer personalized and updated content in real time, enabling us to swiftly adapt our messaging based on the latest developments or inventory changes,” Avilés Pinto added.
With nsign.tv’s platform, Tea Shop gains a robust tool for content management and display, including features for scheduling and automatic updating. This capability ensures that the messaging remains fresh and relevant, engaging customers effectively. The platform’s intuitive interface also allows Tea Shop’s marketing department to manage and update display content autonomously, streamlining operations and maintaining up-to-date communications without the need for advanced technical skills.
This partnership with nsign.tv signifies a crucial step in Tea Shop’s digitalization strategy, creating a comprehensive ecosystem to support its digital transformation efforts. nsign.tv is renowned for its comprehensive digital signage solutions that enable brands and retailers to seamlessly interact with their audience in physical spaces. The platform’s flexibility, integration with AI, Big Data, and IoT, and its extensive global network, positions nsign.tv as a leader in creating differentiated physical customer experiences.
Reference:
nsign.tv https://www.nsign.tv/
Tea Shop: https://www.teashop.com/
