Scala, a global leader in providing comprehensive digital signage and connected signage solutions, has announced the official launch of its Scala India operations. This strategic move is part of Scala’s effort to enhance its market presence and capitalize on the burgeoning demand for digital signage in India. The new office in Bangalore will house dedicated teams for business development, content innovation, and technical support under the guidance of an experienced management team.
Strategic Expansion Through Joint Venture
The Scala India venture is a collaboration between Scala Inc. and Digifour Technologies Pvt Ltd, a prominent technology and digital signage provider established in 2001. Digifour, a pioneer in Digital Dynamic Signage (DDS) technology since 2005, has played a crucial role in shaping the Indian digital signage landscape, serving diverse verticals across the country.
Scala India aims to drive aggressive growth in the digital signage market by offering a comprehensive suite of end-to-end solutions, including software, hardware integration, content production, media and network management, and hosting services. This expansion positions Scala to support its existing customers and partners locally while enhancing its ability to serve new clients seeking cutting-edge digital signage solutions.
Strengthened Software Development Capabilities
In addition to establishing its physical presence in India, Scala has significantly bolstered its software development capabilities by integrating a team of highly skilled engineers in Bangalore. This new team complements Scala’s global development teams located in the United States, Canada, France, and Norway, enabling the company to accelerate product innovation and expand its technology offerings for both regional and international markets.
Gerard Bucas, Chief Executive Officer of Scala, emphasized the strategic importance of this expansion: “We continue to aggressively extend our global leadership position in the digital signage marketplace. India is a key emerging market, and by setting up our India office, Scala ensures that we are positioned at the heart of the market, ready to support our customers and drive further growth in this region.”
Leveraging Local Expertise for Global Impact
Oscar Elizaga, Vice-President of Scala for EMEA, India, and Latin America, highlighted Scala’s long-term vision for the Indian market. “Scala’s investment in Scala India is a clear sign of our recognition of the enormous potential of the digital signage and advertising sectors in this country,” he stated. “With our experienced Indian management team, we aim to build on our local successes and develop Scala India into a hub for new technology and service initiatives for Scala on a global scale.”
Mohamed Rafeeq, Chief Executive Officer of Scala India, expressed optimism about the venture’s impact on the local market. “The establishment of Scala India illustrates that Scala is committed to actively driving the growth of digital signage in India,” he said. “Our strong brand equity will significantly leverage our opportunities here and help us deliver world-class products and services to our customers, solidifying Scala’s position as the industry leader.”
With a presence in more than 60 countries and over 500,000 digital screens managed globally, Scala is at the forefront of digital signage technology. The company’s solutions span a wide range of applications, including content creation, management, and distribution in digital signage networks, as well as unified platforms for traditional and digital advertising management.
