Connectivity, Content and Customer Engagement at Screenmedia expo

For two full days Screenmedia expo 2011 will be the hub of activity for the European place-based marketing and emerging media sector (18-19 May, London’s Earls Court 2). Over 4,000 visitors are expected to walk the floor, attend the free learning programmes, co-located conferences and after-show celebrations. Exhibitor numbers are also on track for a record year – the latest to sign up include Vizrt, Planar, Digiadvans, Premier Mounts, AMD, Melford Electronics, Adscreen, DGScreen, Galaxia and Eyetease. Just confirmed is the presence of Intel’s “The Connected Store” and a new branded seminar presented by The Imperative Group. The FLEX London Conference has released its speaker list and the first LoveContent Annual Awards hosted by The Screen will take place on the evening of 18th May.

Intel’s “The Connected Store” will be located on Stand E7 showing visitors how Intel technology is enabling the future by enhancing the in-store customer experience while retailers reach their operational goals. Experience interactive digital signage that allows users to visually access and browse a department store’s entire inventory at the touch of their fingertips, get special pricing via mobile, create outfits on a digital mannequin and then share virtually with friends. Tours of the Connected Store are available by appointment.

For the second year The Imperative Group has worked closely with Screenmedia expo to develop the Education Programmes and first Screenmedia Professionals Conference. Delegates will benefit from some leading edge presentations across a wide variety of marketing and technical topics. In fact Imperative has announced that it is running its own branded seminar entitled, “Engaging customers with digital place-based media” at 10am on 19th May in the DOOH Media Lounge, Conference Room 1. Chris Heap, Managing Director of Imperative, will be presenting with partner associates Stephen Randall from LocaModa and Mike Hiatt from Dynamic Retailing. To register for this free seminar visit the Screenmedia expo website.

Running alongside the expo, is the FLEX London DOOH Conference covering a wide range of presentation topics, case studies, research and insight across growing new media channels including social media, mobile integration, interactivity, augmented reality and 3D. Sponsored by Grand Visual confirmed speakers so far are:

Neil Morris, Founder, Grand Visual
Justin Gibbons, Founder, Work Research
Suzanne Hodgins, Planning Director, Kinetic
Chris Hall, Head of Research, JCDecaux
Scott Davies, VP of UK & Ireland, Never.no
Suneil Saraf, Media Group Manager, PHD Media
Jon Carney, CEO, Be Marvellous
Vivian Rosenthal, CEO, GoldRun
Neil Garner, CEO, Proxama
Richard Simkins, Planning Director, Hyperspace
Rob Bartlett, Board Director, Iris
Selina Sykes, Lynx Brand Manager, Unilever
Jeremy Way, Mindshare Invention
John Shaw, Planning & Strategy Partner, Rapier
Lisa Rokny, Head of Creative & Development, CBS Outdoor
Mike Baker, CEO, Outdoor Media Centre
Matthew Dearden, Chief Executive Officer, Clear Channel UK
Ivan Clarke, Independent Media Advisor

Sponsored by WPP agency SpaFax, The Screen LoveContent Annual Awards will be held at an evening event on 18th May at Screenmedia expo. Celebrating the very best in DOOH campaign content and the digital advertising networks that support it, the awards will be judged by an eminent body of industry experts under the watchful eye of leading DOOH creative agency Grand Visual. Open to any creative agency, the only rule for submissions is that the creative has played on a public DOOH format. Simply click on the submission button on the LoveContent website by clicking here and follow the upload instructions. There is no cost to enter and any single organisation can submit up to 3 recent pieces of work. The deadline for entries is 30th April 2011.

Furthermore, Melford Electronics has been announced as sponsor of the expo’s Digital Signage network. For many years Melford has hidden in the background of many exciting DOOH projects, bringing technical expertise, engineering excellence and reliable manufacturing to media based companies. This will be Melford’s first DOOH exhibition as, with a number of high profile designs under its belt, the company feels now is the time to present itself to the market as an experienced and successful design and manufacture partner for the ever expanding DOOH market.

To express your interest in speaking at any of the conferences or education programme tracks, please contact [email protected]