GTECH Corporation is augmenting its world-class digital signage portfolio to help lottery customers attract players and increase revenue to good causes through an agreement with NCR Corporation (NYSE: NCR) which will see the NCR Netkey Digital Signage platform added to GTECH’s existing portfolio of retail multimedia products, which is headlined by its industry-leading Enterprise Series MultiMedia (ESMM) solution.
The NCR Netkey Digital Signage platform is a flexible, highly-scalable solution used for the management and deployment of multimedia content to networks of digital signs. There are a number of lottery customers, particularly international, that require extended functionality beyond the normal scope of GTECH’s ESMM solution. Those customers with unique requirements such as advanced content management, proof-of-performance reporting, and customized content feeds, can leverage NCR’s market-leading Netkey Digital Signage platform. As part of GTECH’s comprehensive digital signage portfolio, this new solution will help lotteries engage and improve the experience for new and existing players with highly-customized multimedia content such as recent lottery winnings, projected jackpots, and much more.
“We’re very pleased to be able to offer this powerful, new resource to complement our existing ESMM platform and provide another alternative for those lottery customers who have unique digital signage needs,” says Connie Laverty O’Connor, GTECH Senior Vice President and Chief Marketing Officer. “This world-class solution will help our customers expand their player base by attracting new players and reminding existing light and lapsed players to purchase lottery tickets, which will help ultimately raise more revenue for good causes.”
“Lotteries have a very narrow window of time to capture a consumer’s attention and influence a decision to play the lottery, and digital signage can be a valuable means to deliver richer, more entertaining content,” says Dusty Lutz, General Manager, NCR Netkey.“Our solution will enable lotteries to engage and inform their customers, which will help them increase same store sales and connect with players.”
Please contact GTECH for more information about NCR Netkey, and to learn which of GTECH’s multimedia solutions is right for you.
GTECH is a leading gaming technology and services company. With 7,700 people in over 50 countries when combined with Lottomatica Group, GTECH provides innovative technology, creative content, and superior service delivery to effectively manage and grow today’s evolving gaming markets. GTECH is a wholly-owned subsidiary of Lottomatica Group, one of the world’s largest commercial lottery operators and a market leader in the Italian gaming industry. For more information about GTECH, please visit www.gtech.com.
NCR Corporation (NYSE: NCR) is a global technology company leading how the world connects, interacts and transacts with business. NCR’s assisted- and self-service solutions and comprehensive support services address the needs of retail, financial, travel, healthcare, hospitality, entertainment, gaming and public sector organizations in more than 100 countries. NCR (www.ncr.com) is headquartered in Duluth, Georgia.
Robert K. Vincent
Public Relations Manager
cameron.smith [at] ncr.com
Source: NCR Netkey