Anixter Will Streamline Distribution of Scala Software and Hardware Throughout the Region
MALVERN, PA—Scala announced today that Anixter International’s Central America/Latin America (CALA) division will be an official distributor of Scala’s digital signage software and hardware throughout the Latin America (LATAM) region. Anixter CALA’s extensive local presence throughout the region will allow Scala to offer bundled Scala-branded hardware and content management and design software to their customers in Central America, South America and the Caribbean. Through this new partnership, Scala, part of the STRATACACHE family of marketing technology companies, will streamline service to the LATAM region, increasing market reach and overall brand influence.
“Introducing Anixter to our distribution process will vastly impact ease of doing business for our customers throughout the region,” said Ken Boyle, Senior Vice-President of Strategic Operations for STRATACACHE LATAM. “We’ve found that their extensive expertise and local presence backs up their dedication to growing the business in the region and helping Scala better serve our customers.”
Anixter CALA has a dedicated team, located in Miami, FL, that specializes in hardware distribution throughout LATAM, and has prolific experience in trading, customs and nationalization for each country within the region. Scala’s customers will now be able to purchase hardware in their local currency and within their own county, a smoother customer experience.
“The addition of Scala to our CALA Professional AV portfolio expands our digital signage retail capabilities, helping partners create enhanced customer experiences. This further aligns our Latin America portfolio to Anixter’s global reach which constitutes a local advantage in the region,” said Felice Tinelli, Vice President for AV and UC at Anixter CALA.
The renewed focus in the region follows the announcement of the STRATACACHE LATAM division, an expansion announced November 2017. STRATACACHE LATAM has a direct-client management engagement strategy while leveraging Scala’s long standing regional partner channel to further empower product delivery and localized service fulfillment to the LATAM and Caribbean markets.
Scala solutions deliver engaging retail experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices. Scala, a STRATACACHE company, provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of shopping experiences while retaining the flexibility to rapidly adapt to local business conditions and preferences of customers in the store. With 30 years of experience entertaining, informing and educating audiences, Scala is well-known for its innovation and leveraging best-of-breed technologies, such as mobile and predictive analytics, to create award-winning solutions that are easy-to-use, yet infinitely customizable. Headquartered near Philadelphia, PA, Scala’s network of partners and developers located in more than 90 countries drives more than 500,000 screens worldwide.
STRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at www.stratacache.com,
Anixter is a leading global distributor of Network & Security Solutions, Electrical & Electronic Solutions and Utility Power Solutions. We help build, connect, protect and power valuable assets and critical infrastructures. From enterprise networks to industrial MRO supply to video surveillance applications to electric power distribution, we offer full-line solutions, and intelligence, that create reliable, resilient systems that sustain businesses and communities. Through our unmatched global distribution network along with our supply chain and technical expertise, we help lower the cost, risk and complexity of our customers’ supply chains.