Elevate Digital’s CEO, George Burciaga, Unveils New Technology
George Burciaga, CEO of Chicago-based startup, Elevate Digital is changing the way the outdoor advertising game is being played.
Elevate Digital will unveil their newest version of the interactive digital displays and connective applications this week, Feb. 26-28, at the Digital Signage Expo (DSE) in Las Vegas. The new outdoor interactive products are bigger than the previous models. The connective applications and advertisements are sleeker and updated with new features. The units will be introduced in Chicago, Miami and New York City this summer.
“Elevate Digital is doing something that hasn’t been done before by introducing technology that will inspire the consumer to connect and become part of the experience,” said Burciaga. “Our main focus is showing the world that this latest technology is going to change traditional advertising by bringing it to an age where consumer interaction is more of a necessity than ever before.”
Burciaga will speak at the 10th Annual Digital Signage Expo on Feb. 28 at 4 p.m. PST. His presentation, “Innovation and Profit Through DOOH Networks,” will address topics such as using innovative content and features to standout, increasing sales and awareness through new methods, and generating a profit utilizing a digital out-of-home display (DOOH) network.
“I’m honored to have the opportunity to speak at the expo,” said Burciaga. “We have the ability to help franchises change their business platform and we have the chance for agencies to see the value of interactive advertisement for their customers.”
Elevate Digital is also a finalist for a DSE Content Award recognizing their multi-platform content created for Groupon. The annual awards recognize originality in content applications tailored specifically for the many global DOOH audiences. Chosen by an independent panel of six industry professionals, this year’s Content Award finalists were named from a field of nearly 70 entrants representing 11 countries.
“Being a finalist proves Elevate Digital is adding a dynamic element to an industry that has been surprisingly static for the last 20 years,” said Burciaga.
Founded in March 2011, Elevate Digital is the first company to introduce connective advertising, controlled messaging, hyper local services and social media integration in a multi-sensory interactive experience. The DOOH company is currently the only one operating a network of fully interactive display units in the United States. With over 70 units installed throughout Chicago, Elevate Digital’s interactive network reaches over 100 million consumers per year.
About Elevate Digital
Elevate Digital interactive displays enable advertisers to reach consumers through a leading edge, highly engaging interactive medium and provide consumers with free access to a broad range of information and services. Elevate Digital display units are designed for placement in both indoor and outdoor high-foot-traffic locations and are available in multiple sizes and designed to meet the particular needs of each location. For more information, visit www.elevatedigital.com.
About Digital Signage Expo
Celebrating its 10th anniversary in 2013, Digital Signage Expo, held at the Las Vegas Convention Center, Las Vegas, NV, USA, is the world’s largest and longest running conference and trade show exclusively dedicated to the digital signage, interactive technology and digital-out-of-home (DOOH) industries. Launched in 2004, DSE was the first event dedicated to the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators.
Close to 180 exhibitors feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 100 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional re-certification in eight educational tracks. The 2013 program will be comprised of 16 pre- and post-show educational events, 32 seminars, 40 targeted Industry Vertical Discussion Groups and over 42 free presentations staged in three on- floor theaters.
Source: Elevate Digital