February 3, 2023


Digital Signage, DOOH News and Information

Broomall Fire Department Enters the Digital World to Recruit Volunteer Firefighters and Keep the Community Safe

3 min read

Bromall Fire Dept New LED SignThe Broomall Fire Department shows their commitment to recruitment and retention reaching out to the community with their new full color LED Sign provided by KC Sign & Awnings and Vantage LED.

A few years ago, the Broomall Fire Company embarked on an advertising campaign to inform Marple Township residents of their services and the need to increase the number of volunteer firefighters. In a world of digital information and streaming news, they wanted to be on the cutting edge with high quality graphic displays to catch the attention of their target audience. With the station situated on a major artery between Philadelphia and its western suburbs; it’s an ideal location to display “Recruitment & Retention” messages to thousands of people a day. To effectively deliver these messages, they elected to replace their antiquated “hand-changed” message board with a “computer controlled” full color outdoor LED sign.

The Broomall Fire Company (BFC or Company 53) was established on Jan 8, 1923 by a group of twenty-six men whose sole purpose was to establish fire protection for the growing Marple Township community. Today, BFC serves well over 24,000 citizens and protects an area of approximately 11 square miles, including a large stretch of Interstate 476. It is staffed by over 90 members with approximately 45 men and women who are active firefighters. Their entire membership is 100% volunteer.

Jim Capuzzi, president of the Broomall Fire Department stated, “This [sign] will enable us to continually update and refresh our R & R message as well as deliver targeted messages based on the demographics of the passing public.”

He adds, “The colors and graphics are amazing and we have received numerous compliments. The software was easy to master and the LED sign has already attracted new members.”

KC Sign and Awnings installed a Vantage LED Phoenix™ Full Color LED sign featuring the powerful Darwin™ Industrial Control Unit that can handle the most demanding high resolution video and graphics. The fire department controls the sign using the simple, yet powerful, LightSpeed™ LED sign software. The software is designed to be user friendly for the simple user, yet still packed with advanced features for the most tech savvy user.

According to the Jim, the LED sign exceeded their expectations. He finished by saying,
“I would be happy to recommend KC Sign and Awnings and the Vantage LED full color LED Sign. It is truly the capstone of our advertising campaign.”

KC Sign & Awnings is a full-service signage provider with offices in PA, DE, and NJ. They are a growing and successful sign and awning manufacturing firm. Their business success is built from years of supplying tens of thousands of customer with the best quality and service at the right price.

Vantage LED is a premium U.S. manufacturer of LED Signs based in Corona, CA. Supporting a competitive and successful dealer network in both the United States and internationally, the success and solid growth of Vantage LED is due to its unique ability to produce a highly reliable, technologically advanced product at a competitive price from its state-of-the-art Southern California manufacturing facility.

Source: Vantage LED

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