June 7, 2023


Digital Signage, DOOH News and Information

Partnership between Zoom Media & Pegasus Group spans over a decade

2 min read

Zoom Media Inc. and Pegasus Group extend their partnership of over a decade with the renewal of their agreement with Fox & Fiddle, O’Grady’s and Philthy McNasty’s. Zoom Media® now has over 100 static boards, Extra Lit boards and Digital Screens in many of these popular locations that are part of its Zoom Resto-bar™ network.

“With members like Pegasus, we reaffirm our leadership in the industry. These respected establishments fit right into our resto-bar network which consists of 1,600 venues with over 9,300 boards delivering 14 million weekly impressions.” says Éric Fortin, Vice-President, Operations and Development, Zoom Media Canada.

The Pegasus Group restaurants are an institution in Canada. The original Fox & Fiddle location was opened in 1989 and has been consistently growing ever since. Fox & Fiddle has ensured their consistent growth and strong household name by positioning themselves at the forefront of popular trends, while maintaining the essence of the traditional British style theme.

This collection of restaurants is located in upscale neighborhoods of Southwestern Ontario, Manitoba and British Columbia. Fox & Fiddle is best known for its blend of high quality food, live music and entertainment and popular bars.

“We have been a partner with Zoom Media for over 11 years and during this time have been extremely satisfied with the services we have received. Any inquiries we have are handled in a timely manner and the boards and digital screens are always maintained, which we appreciate because it is an extension of our image.” Mark Teneycke, Director of Operations.

About Zoom  Media Inc.

Zoom Media Inc. is the largest targeted lifestyle media in Canada, comprising more than 30,000 billboards in over 4,000 establishments across 30 markets, including Quebec City, Montreal, Toronto, Calgary, Edmonton and Vancouver.  Zoom Media Inc. reaches specific target audiences through eight complementary networks that include resto-bars, college and university campuses, and fitness centers.  Research, event marketing, creative production and media integration services are also provided.  Zoom Media Inc. provides third-party media measurement through Nielsen for its ZoomFitTV network.  Zoom Media Inc. is a member of COMB and provides audited circulation of its advertising panels which report 99.4 per cent accuracy in our performance, the highest percentage of all OOH companies that are audited by COMB.  Overall, through all of its subsidiaries Zoom Media Inc.owns and operates over 80,000 billboards across North America and Europe, of which more than 26,000 are digital. www.zoommedia.com

Source: Zoom Media