Signbox Microsystems, a leading Asian digital signage solution provider, has provided useful tips for advertisers and marketers looking for the latest digital signage technology.
According to the digital signage solutions provider, it is vital for businesses to embrace new digital signage technology before their competitors do.
“Today’s visual landscape is more cluttered and distracting than ever before – and it can be difficult to compete in this environment. Businesses should stay abreast the latest technological advances in Digital Out Of Home (DOOH) Media, to set themselves apart and distinguish their message from the ‘visual white noise’,” said Stuart Lakin, Director, Business Development at Signbox.
Signbox Microsystems has provided the following tips for businesses wanting to use the latest digital signage technology:
1. Incorporate mobile marketing into your digital signs to improve interaction. Right now, digital signage can only offer a limited degree of interactivity, as the viewer must physically touch the sign. But by combining digital signage with mobile phones, a retailer could enable their in-store signs to communicate with customers’ mobile phones: asking them to scan a QR code or send an SMS to enter a contest or receive a discount. Not only does this improve interactivity and the shopping experience, but it also enables the retailer to build their database, to understand who was in the store and what level of interest that customer had.
2. Prepare for glasses-free 3D digital signage technology. Traditional 2D signage has now officially lost is novelty value – but imagine the possibilities of 3D signs! The emergence of glasses-free 3D digital signage technology, or autostereoscopic 3D, is set to soon change the way in which content is delivered. Without the aid of 3D glasses, advertisers will be able to create truly engaging campaigns that ‘leap off the screen’.
3. Use facial recognition technology to measure results. Audience measurement and analysis tools, like Signbox Microsystem’s signEYE, use a digital camera in conjunction with the latest in facial recognition technology, to identify audience metrics that occur in the field of vision. The digital camera is embedded in the screen frame and will normally be located above or below a digital signage screen, so the recorded metrics are directly related to the content being shown on the digital signage screen in real time. Metrics can include: age group, gender, impressions, length of impression, dwell time and more.
“The digital signage solutions space is rapidly changing, so it’s vital to keep up with emerging trends and new technology,” said Stuart Lakin.
About Signbox Microsystems Pte Ltd
Signbox Microsystems (http://www.signbox.tv) is a world leader in digital signage solutions, bringing together revolutionary software to enhance the signage opportunities open to corporations and organisations. By giving customers the power to deploy and manage their digital signage network from the server through to the player, and regardless of the number of signage locations or distances between each, Signbox allows customers to communicate to a target audience in real time. Signbox partners with top technology companies such as Intel and IBM and has a long list of blue-chip reference customers. The company was founded in 2003 and is headquartered in Singapore.
Source: Signbox Microsystem