Premier Retail Networks LLC (PRN), a Technicolor company renowned for its leadership in Digital Place-based Media services and advertising sales, has announced a significant expansion of its audience reach through a new multi-year agreement with Digital Display Networks Inc. (DDN), the operator of 7-Eleven® TV. Under this agreement, PRN will exclusively handle advertising sales for 7-Eleven® TV, effective immediately.
This partnership enables PRN to offer brands access to 100 million viewers monthly via 7-Eleven® TV, the largest digital out-of-home network in a single retail chain, installed in around 4,400 7-Eleven locations nationwide. The inclusion of 7-Eleven® TV increases PRN’s total monthly viewership by 50%, bringing it to a staggering 300 million viewers.
Ahmad Ouri, President and CEO of PRN, expressed enthusiasm about the partnership, stating, “We are thrilled to partner with DDN – the largest player in this segment – to enable our clients to enhance their brand experience for an audience of highly engaged shoppers. The addition of 7-Eleven® TV to PRN’s portfolio exemplifies why Digital Place-based Media is gaining relevance in an era marked by the rise of social, mobile, and location-based technologies.”
This agreement also strengthens PRN’s footprint in the convenience store sector, expanding its network to over 10,600 locations across key markets, including mass retail, grocery, club stores, convenience stores, and quick-service restaurants.
David Veckerelli, Co-CEO of DDN, commented on the strategic alignment, saying, “Aligning with PRN will provide the innovative sales strategies needed to monetize the scale that 7-Eleven® TV has achieved.” Co-CEO Darren Mann added, “Working with PRN complements DDN’s future expansion of the 7-Eleven® TV network as well as other verticals.”
7-Eleven® TV offers tailored programming for its audience, including news, entertainment, and local weather, with content optimized for the convenience store environment. Each 7-Eleven® TV location features two large LCD HDTV monitors with directional audio, strategically placed to engage and attract shoppers.
About Premier Retail Networks LLC
Premier Retail Networks LLC (PRN) delivers digital place-based media services and advertising sales, reaching 300 million active viewers monthly in more than 10,600 U.S. locations. PRN partners with top retailers, advertisers, content creators, and technology companies to provide engaging and motivational media for consumers in shopping, dining, and social venues. PRN’s extensive retail network includes major chains such as Acme Markets, Albertsons, Costco, Jewel-Osco, Meijer, Sam’s Club, 7-Eleven, Target, and Walmart. Additionally, PRN collaborates with quick-service restaurants through indoorDirect and holds alliances with major TV networks, movie studios, record labels, and publishers.
About Digital Display Networks
Digital Display Networks Inc. (DDN) specializes in creating and managing digital networks, producing content, and administering advertising sales to deliver comprehensive digital signage solutions at the point of purchase. Founded by the principals of Explorer TV, DDN leverages extensive experience in digital visitor information networks, servicing over 150,000 hotel rooms and various high-traffic venues like cruise ships, visitor centers, and airports. DDN’s innovative approach integrates advertisers seamlessly into network content, maintaining a 100% advertiser-supported model.
For more information, please visit PRN at www.prn.com and DDN at www.explorer-tv.com.
