RAM Vision has been appointed by the Mall Luton as the chosen digital network operator for its new iconic screen, offering a brand new advertising site for brands in a location with a 60,000 footfall each day.
RAM Vision installed the iconic videowall measuring 184″ diagonally in the busy foodcourt area, which is the central meeting point for shoppers at the centre, as well as being at the top of the escalators from the main line station. It has been added to a network of 12 other iconic screen locations and runs full HD displays for advertisers to engage with mass consumers and communicate messages through a flexible platform.
Paul Masterson, RAM Vision explained:
“Shopping centres are a tried and tested environment for brand advertisers to make an impact on their target audiences. The iconic screen network we are building ensures our brands have access to full HD displays on a huge scale, perfect for video content and high quality campaigns.”
Lavinia Holland, Marketing Manager of The Mall Luton said:
“We are delighted to have this iconic, visual display platform in The Mall. It has been placed in the premium footfall location above the entrance to our Food Court so really grabs the attention of passersby. This gives us an excellent revenue opportunity from selling the advertising space to our audience in this very busy centre.”
Source: RAM Vision