The Mall Luton has selected RAM Vision as the digital network operator for its newly installed iconic screen, marking a significant development in the mall’s advertising capabilities. Located in the bustling food court area, this state-of-the-art videowall spans 184 inches diagonally and boasts full HD display capabilities, providing an ideal platform for brand advertisers to engage with the mall’s daily footfall of 60,000 visitors.
Strategically positioned at the central meeting point for shoppers and at the top of the escalators from the main line station, the screen is designed to capture the attention of a high volume of passersby. This installation is a part of RAM Vision’s expanding network of 12 iconic screen locations, all equipped to deliver high-quality video content and dynamic advertising campaigns.
Paul Masterson of RAM Vision highlighted the advantages of shopping centers for brand advertisers, stating, “Shopping centres are a tried and tested environment for brand advertisers to make an impact on their target audiences. The iconic screen network we are building ensures our brands have access to full HD displays on a huge scale, perfect for video content and high quality campaigns.”
Lavinia Holland, Marketing Manager of The Mall Luton, expressed enthusiasm about the new addition: “We are delighted to have this iconic, visual display platform in The Mall. It has been placed in the premium footfall location above the entrance to our Food Court so really grabs the attention of passersby. This gives us an excellent revenue opportunity from selling the advertising space to our audience in this very busy centre.”