RAM Vision, the leading digital out-of-home (DOOH) network provider specializing in large format screens, is set to further expand its footprint with a new contract to supply and install a 20-square-meter LED screen at Hounds Hill Shopping Centre. This strategic move highlights RAM Vision’s commitment to enhancing its presence in major retail destinations across the UK.
The agreement, signed with Asset Manager Catalyst Capital LLP on behalf of owner BCC Eiffel Sarl, tasks RAM Vision with the supply, installation, management, and marketing of the iconic LED screen in the main walkway of the shopping centre. This installation is poised to capture the attention of the significant footfall the centre enjoys.
This addition brings RAM Vision’s portfolio of iconic screens to 29 across the UK. Collectively, these screens are strategically placed in major retail destinations, contributing to an impressive annual footfall nearing 700 million. The company’s recent deals, including a groundbreaking agreement with Land Securities across their mall estate, have solidified RAM Vision’s status as the UK’s largest provider of landscape and iconic screen networks within malls.
Paul Masterson, RAM Vision’s Commercial Director, expressed enthusiasm about the new installation. “This installation will be an exciting addition to our iconic screen portfolio and will geographically expand our reach across the UK. The RAM Vision screen network truly offers great advertising locations for lifestyle and family brands on screens that will be used to entertain and educate,” Masterson said.
Adrian Hopper, RAM Vision’s Media Operations Director, echoed this sentiment, highlighting the contract’s strategic importance. “This 5-year sales contract is further evidence of RAM Vision’s commercial plans to treble its existing estate and enhance the attractiveness of its portfolio to advertising agencies and major brands in future campaigns and events,” Hopper added.
RAM Vision’s continued expansion and strategic partnerships underscore its leading role in the DOOH advertising sector, providing premium advertising locations that attract top brands and engage millions of consumers annually.
