RAM Vision installed a massive 32 metre² LED Full HD screen – manufactured by Yaham – in the heart of Trinity Walk Shopping Centre, Wakefield.
The biggest screen to date for our digital network, it is located above the new H Samuel store overlooking Grammar Square and utilises award winning Nichia LEDs.
Trinity Walk has been described by Wakefield Council as the most important City Centre development for more than 20 years. It was one of only three new shopping centres opened in 2011. With over 2.5 million visitors since opening, the 46,000 m2 retail environment has transformed the city into a new sub-regional shopping destination bringing shoppers in from far and wide. Wakefield has risen 42 places in the CACI Retail Footprint rankings as a result of its construction.
Paul Masterson, RAM Vision’s Commercial Director explains:
“The big screen went live this month. It is a fantastic platform for capturing people in their leisure time, which is when messages are most likely to sink in. As with all our screens, the iconic is located in a premium viewing position, above eyelevel and un-obscured by any retail fixtures and fittings.”
Trinity Walk’s Centre Manager, Susan Mendoza, adds:
“Our new screen provides a great advertising platform for local businesses, charities and community groups and is a fantastic opportunity for an organisation to reinforce its 2012 marketing campaign.”
“With an average weekly footfall of nearly 200,000, the screen is the ideal method for spreading key messages to a large audience and we look forward to it helping to strengthen our links with the surrounding business community.”
Source: RAM Vision
