The UK’s largest Digital Media owner Amscreen has today announced a partnership with Garmin, the world leader in satellite navigation. The deal will see Garmin utilise Amscreen’s standout technology for a series of yet-to-be-revealed initiatives for products such as their Lifetime Maps function, a service with no subscriptions, update fees or expiration dates.
Amscreen will work together with Garmin to trial new and innovative concepts utilising the likes of their Flexible National Content (FNC) platform, which enables generic content to be given bespoke local detail, in order to deliver pioneering ad solutions. With an event-filled summer ahead, Amscreen and Garmin will provide the network’s weekly audience of 20 million with time and location specific feeds, content and competitions across its entire forecourt network.
The partnership will see Garmin content screened across the 1,600 forecourt locations from June 1st to this valuable motoring audience, with additional campaigns rolling out across the summer.
Dawn Ramsay, MD of Garmin UK said “As global leaders in satellite navigation delivering intelligent innovative navigation and GPS solutions covering automotive, sports, fitness, marine and aviation, this partnership is a great match for both of us. We’re able to utilise Amscreen’s unique technology to talk to our customers using the latest targeting and delivery methods to give ultimate stand out. The ease of their technology also means that we can trial new advertising and communication ideas quickly and monitor the results without any hassle.”
Amscreen CEO Simon Sugar said “We’re very pleased to announce this technology partnership with Garmin which will see the leading GPS brand benefit from Amscreen’s new platform developments. This mutually beneficial deal will enable both Garmin and ourselves to trial new ad solutions and ideas, putting us both at the forefront of the DOOH industry. With such great exposure to their target audience, the Amscreen network is the ideal partner for Garmin to communicate their messaging and raise awareness of their products”.
Amscreen is the UK’s largest Digital Out of Home media company, offering a robust, end-to-end digital signage solution via its unique wireless plug and play technology. Their networks broadcast from 3,500 sites across the UK and are an effective communication tool for clients such as BP, Shell and WH Smith and a range of blue-chip advertisers such as Coca Cola, Ford, Sky, Visa and BT.
As well as operating in petrol, convenience, leisure and travel locations, Amscreen provides screens to the healthcare industry. Its Healthcare network uses revolutionary software to provide customers with the ability to create and broadcast their own messages that can be viewed in prime dwelling areas such as waiting rooms, corridors and coffee shops.
Amscreen recently expanded into Europe following a deal with BP Europe SE that will see digital signage screens installed in forecourts across the continent in Germany, Poland, Luxembourg, Switzerland and Austria.
The live Amscreen mapping system allows advertisers to locate screens across the UK. Visit http://www.amscreen.co.uk/
For more information on Amscreen, visit www.amscreen.co.uk
About Garmin International Inc.
Garmin International Inc. is a subsidiary of Garmin Ltd. (Nasdaq: GRMN), the global leader in satellite navigation. Since 1989, this group of companies has designed, manufactured, marketed and sold navigation, communication and information devices and applications – most of which are enabled by GPS technology. Garmin’s products serve automotive, mobile, wireless, outdoor recreation, marine, aviation, and OEM applications. Garmin Ltd. is incorporated in Switzerland, and its principal subsidiaries are located in the United States, Taiwan and the United Kingdom. For more information, visit Garmin’s pressroom at www.garmin.co.uk or contact the Media Relations department at +44(0)2380524000. Garmin and Vector are registered trademarks and ANT+ and Garmin Connect are trademarks of Garmin Ltd. or its subsidiaries. All other brands, product names, company names, trademarks and service marks are the properties of their respective owners. All rights reserved.
For further information, please contact:
Sophie Kay (Amscreen press office)
Tel: 020 7693 6999
Email: amscreen [at] frankpr.it