As the world gears up for the Summer Olympics in London, Screenfeed – The Digital Signage Content Store, has launched a range of original Olympic content packages designed specifically for digital signage networks in public environments. This new offering aims to bring the excitement and spirit of the Olympics to audiences everywhere, with automated delivery ensuring seamless integration.
“The 2008 Summer Olympics opening ceremony in China captivated an estimated 4 billion viewers, about 70% of the world’s population, making it 100 times more popular than the Super Bowl,” said Steve Glancey, Director of Sales at Screenfeed. “The Olympics transcends the usual sports fan base, uniting people around their national heroes. Regardless of your network’s target demographic, everyone will be looking for their flag in the medal count standings.”
Screenfeed’s Olympic content is set to reach a global audience, with networks in the UK, Canada, and the United States already on board. It is expected that digital-out-of-home networks in many other countries will soon join in, eager to offer their viewers the latest Olympic updates and highlights.
The Olympic content packages are tailored to meet the diverse needs of digital signage networks and are designed to function with or without sound. This flexibility ensures that the content is engaging in various environments, from busy public spaces to quieter locations.
Screenfeed offers three distinct packages:
- Bronze Package: Features a live Medal Count showcasing the top-ranked countries along with the viewer’s home country.
- Silver Package: Includes the live Medal Count and Olympics-in-Pictures, providing daily photographic coverage of the games. Additionally, it features athlete profiles, facts, and trivia leading up to the event.
- Gold Package: Combines all elements of the Bronze and Silver packages, adding Olympic Video News Bites for comprehensive daily coverage.
All content is designed in short, digestible formats, ensuring compatibility with most digital signage software. Packages are available for pre-order now and can be used starting July 1st. Content delivery options include Media RSS, Direct URL, .swf (Flash) files, and FTP, making integration straightforward and flexible. Networks can also opt for branded or sponsored content (excluding Olympic logos) to maximize the promotional potential.
For samples and pricing information on Screenfeed’s Olympic content, visit Screenfeed’s website.
