March 31, 2023

Digital Signage, DOOH News and Information

BlueStar Names Albert Baranera to President and Managing Director of EMEA Operations

2 min read

BlueStar, a leading global distributor of ADC, Mobility, Point-of-Sale, RFID, Digital Signage, and Security technology solutions, has announced today that Albert Baranera has been named the President and Managing Director of BlueStar EMEA. Mr. Baranera most recently served as BlueStar’s Vice President of Distribution for Latin America and Southern Europe.

According to BlueStar President Steve Cuntz, “Mr. Baranera has demonstrated his ability to manage the consolidation of BlueStar’s Latin America and Southern European operating units. I strongly believe that his management skills and leadership will accelerate BlueStar’s EMEA efforts to provide resellers with significant channel programs that will increase sales, marketing opportunities and value-added services.”

“It is a privilege to lead the implementation of BlueStar’s value-added distribution concepts in EMEA,” said Baranera. “Our in-country resources combined with our global strength will be key to facilitating interaction between manufacturers and the channel.”

Mr. Baranera will oversee all operations and development across BlueStar’s EMEA facilities, including locations in the Nordics, Spain, France, Germany, Portugal, and the United Kingdom.

About BlueStar

BlueStar is the leading global distributor of solutions-based ADC, Mobility, Point-of-Sale, RFID, Digital Signage, and Security technology. BlueStar works exclusively with value-added resellers, providing them with complete solutions, business development and marketing support. The company brings unequaled expertise to the market, offers award-winning technical support and is an authorized service center for a growing number of manufacturers. BlueStar is the exclusive distributor for the In-a-Box Solutions Series, delivering hardware, software and critical accessories in one bundle with technology solutions across all verticals. For more information, please contact BlueStar at +1 (800) 354-9776 or +34 93 727 9010 in Europe. Additional information can also be found at

Source: BlueStar

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