Ocean Outdoor, a leading company in super premium large format digital and banner outdoor spectaculars, announced today that its management team, backed by LDC, a part of the Lloyds Banking Group, has successfully bought out the company from its early-stage investors, including Smedvig Capital. The financial details of the buyout remain undisclosed.
This strategic move ensures Ocean Outdoor’s continued independence and provides the necessary resources to consolidate and strengthen its market-leading position. The company is poised to enhance its presence in the super premium outdoor advertising sector.
Daniel Sasaki, Managing Director of LDC London, expressed his enthusiasm for the deal, stating, “The Ocean team, led by Tom Goddard and Tim Bleakley, presented a compelling story of what has been achieved to date, together with their exciting plans for the future. This includes further expansion of its premium location footprint, as well as pushing for a more central role as cross-media digital audiences converge.”
Tom Goddard, Chairman of Ocean Outdoor, highlighted the significance of the buyout, saying, “Securing the backing of LDC is a strong endorsement of the Ocean brand and team, all of whom will be going forward with the business, led by our brilliant CEO, Tim Bleakley. There is an important role for Ocean to continue leading this key market sector, and I believe this news will be welcomed across the whole media industry.”
The buyout positions Ocean Outdoor to capitalize on new opportunities within the dynamic digital advertising landscape, ensuring its ability to deliver exceptional value to clients and stakeholders alike.
For more information, visit Ocean Outdoor’s website.
