Sunday, December 10, 2023

Scala Customer Holyfields Wins Gold Apex Award at Digital Signage Expo

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Quick service restaurant based in Germany recognized for innovative use of digital signage software and kiosks to free more time for customers to eat and enjoy their meals.

Scala, Inc. today announced the company’s customer holyfields restaurant won a Gold Apex Award in the food & beverage category at Digital Signage Expo 2012. Receiving the industry’s highest honor, holyfields was recognized for creating a unique self-service ordering system – powered by Scala digital communication software – to improve the customer dining experience.

With the goal of providing a digital ordering system to speed up the ordering process, holyfields offers user-friendly self-service kiosks. To order a meal, customers simply select their preferred food and drink at a kiosk and then proceed to a cashier. They receive pagers that alert them from their tables when food is ready for pick-up. The system has proven to help customers eliminate time wasted waiting for someone to seat them, take their orders and serve their meals. Guests at holyfields have more time to enjoy their dining experience with friends and family than at an ordinary quick service restaurant.

The holyfields kiosks use Scala digital communication software to support content creation, management and distribution on the restaurant kiosks.

“We congratulate holyfields on this well-deserved honor and Scala feels privileged to have contributed to this interactive ordering system that created a new restaurant concept,” said Tom Nix, Scala CEO. “The holyfields system depends on stable, reliable digital signage software to ensure their kiosks are always available when the restaurant is open. Scala also enables a highly intuitive kiosk interface so customers can easily serve themselves in the ordering processing. We see a tremendous opportunity to help restaurants improve kiosk success by presenting visually compelling content in an intuitive way that mixes in graphics and prompts to enhance the customer experience.”

Located in Germany, holyfields features an innovative concept based on a sophisticated ordering system that gives diners more time to eat. To learn more, please read this holyfields case study.

About Scala
Driving more than 500,000 screens worldwide, Scala Inc. is a leading global provider of digital signage and advertising management solutions. Scala is the world’s first connected signage company, offering the leading platforms for content creation, management and distribution in digital signage networks and the first unified platform for advertising management of both traditional and digital signage networks. Scala is headquartered near Philadelphia, Pa., and has subsidiaries in Canada, The Netherlands, France, Norway, Germany, Japan and India, as well as more than 500 partners in more than 90 countries. For more information, visit: or the Scala blog. Connect with Scala via Twitter, Facebook and LinkedIn.

Source: Scala

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