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Esprit Digital win ‘Best Digital Signage Project of the Year’ for Westfield Stratford City

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Following their previous award-winning screen installation projects on London Underground and at Heathrow Airport, Esprit Digital’s highly-experienced team was once again recognised for their outstanding design and implementation capabilities. This time it was for the rollout of giant video walls and ultra-thin marketing pods at Westfield’s new shopping city in Stratford, the gateway to the Olympic Stadium for the 2012 games, which was voted the ‘Best Digital Signage Project of the Year’ by industry experts at the prestigious InAVation Awards in Amsterdam last week . Starting on May 20th, the team were given 3 months to complete a program to deliver twelve double-sided ‘Wafers’, four internal and six external wall mounted 55” digital posters, ten 12-screen Bulkhead Displays above each of the main concourses, a 5×5-screen Wall in the Vue Cinema foyer, two 27-screen Walls one above the other outside Marks & Spencer and finally, the centrepiece, a 102-screen Double-Sided Wall outside John Lewis, the largest LCD video wall in Europe and quite possibly, the world. Chris Lynham, Westfield Shoppingtowns, National Account Manager – Mall Retail, Brand & Media told us, “Esprit Digital were appointed to deliver the digital signage strategy for Westfield Stratford City, an obvious partner given the requirement for technology that was both quickly available in large quantities, sufficiently robust for a shopping centre environment and capable of being designed into the infrastructure of the building. Westfield had no previous experience of managing their own digital network in the UK, and Esprit worked with us to overcome the obstacles of a large construction project against exceedingly challenging timescales while advising on all aspects of the project to ensure all the large format video walls were fully operational for the launch on 13 September.

The Bulkheads were a particular challenge as they had never previously been implemented on such a scale before. They included the enormous 102-screen 5-ton monster outside John Lewis, and all screens were designed and installed sympathetically to the architecture of the building. Showing a combination of Westfield marketing messages and brand-partner content, these displays have been very positively received. Esprit’s installation teams worked tirelessly around the clock to ensure the success of the project and we have employed them again to deliver the same solution for our London White City site”. Other Esprit Digital projects in 2011 included digital baggage pods and 70” digital posters in Gatwick, Stansted and Manchester Airports, and digital escalator panels (DEPs) in Euston Station and Oslo Metro.

“There are quite a few digital screen integrators out there, but hardly any with the metalwork design capability and range of implementation skills that we have.” Managing Director Peter Livesey commented.”Esprit’s long history of delivering these projects successfully has definitely given us the edge in this market and being recognised by the industry last week capped a great year with turnover up over 400%.”

About Esprit Digital
Esprit Digital was set up in 2003 by a dedicated team of professionals with over 25 years experience at the forefront of the display industry, who between them have worked for clients as diverse as Microsoft and The Pentagon through to schools, hospitals and councils.

The team’s unrivalled knowledge and vision has enabled them to develop the latest digital technology and create innovative visual displays which were once the stuff of science fiction.

Source: Esprit Digital

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