Leading Out-of-Home mall media specialist, EYE (@EYE_OutofHome) and Ace Marketing & Promotions, Inc. (OTC.BB: AMKT) announced today the expansion of their Location-Based Mobile Marketing Network, (Mobiquity Networks) to an additional eight Macerich properties (NYSE:MAC) bringing the total network to 75 malls across the US, including 25 Macerich malls. The new locations include malls in California, Texas and Washington.
The new malls included in the mobile proximity network include California Malls: The Mall of Victor Valley in the Los Angeles DMA and the Northgate Mall and Somersville Towne Center in the San Francisco DMA, Fashion Fair in Fresno and Vintage Faire Mall in Sacramento. In Arizona, both Paradise Valley Mall and Superstition Springs Center are in the Phoenix/Prescott DMA. And in the Seattle/Tacoma, WA DMA Kitsap Mall is now part of the mobile proximity network. To see a full list of Mobiquity Networks malls, please visit www.mobiquitynetworks.com.
Ace’s Mobiquity Network currently offers advertisers the ability to deliver advertising content to approximately 96 million mall visitors per month. Its mobile technology allows advertisers to deliver mobile coupons and other rich media content via Bluetooth or Wi-Fi to on-the-go shoppers’ mobile devices. This advertising medium targets shoppers with engaging content as they move about the mall environment and does not require them to check-in, download apps or be tracked by GPS, eliminating all three major barriers in mobile marketing.
Some popular campaign elements delivered through this medium include coupons, movie trailers, calendar reminders, mobile applications, ring tones, wallpaper and special event offers.
Ace Marketing CEO, Dean Julia said, “We are excited to continue our mobile network’s expansion within the Macerich portfolio. They have outstanding properties and a management team dedicated to enhancing the mall visitor’s experience. We are also extremely pleased with the outstanding campaign results Mobiquity Networks continues to deliver. We look forward to working with EYE to continue growing the network through both awareness and additional locations.”
EYE’s SVP, Jeff Gunderman added, “The expansion of this mobile proximity solution is part of EYE’s commitment to connecting advertisers and mall goers. Mobile proximity is exciting as it delivers a new metric of success.”
About Ace Marketing & Promotions, Inc.
Established in 1998, Ace Marketing & Promotions, Inc. is a full-service integrated marketing solutions company that leverages technology. Ace offers a wide array of business solutions, which include: Branding and Branded Merchandise, Website Development (CMS), Direct Relationship Marketing and Mobile Marketing Solutions. Ace’s wholly owned subsidiary, Mobiquity Networks is a leader in Proximity Marketing with proprietary Bluetooth and Wi-Fi integrated technology that establishes the benchmark for how multimedia messages are being delivered to mobile devices. Ace’s Corporate Overview is available at www.acemarketing.net on the “About Us” tab. For a demo of Mobiquity Networks you can visit: http://www.mobiquitynetworks.com.
Source: EYE Corp