Tensator, (Booth #3818) the world leader in queue management solutions, today announced it will unveil the latest features of its next generation digital signage solution, the Tensator Virtual Assistant at GlobalShop 2012. The world’s largest annual event for retail design and shopper marketing, GlobalShop is being held February 29-March 2 at the Sands Expo and Convention Center in Las Vegas, Nevada. GlobalShop selected the Tensator Virtual Assistant to the official show greeter for its 20th Anniversary event. Tensator will also provide its leading queue management solutions for the event’s registration area for the fourth consecutive year.
The Tensator Virtual Assistant communicates important messages using the very latest in projected imaging and audio-visual technology to create the illusion of a real person.
Key new features to be unveiled include:
Bluetooth communication – the Virtual Assistant now delivers targeted messages quickly and easily to mobile devices for immediate access to special offers and promotions.
Remote media management and systems diagnostics – messaging can be managed and scheduled remotely using LAN or WAN connections. A full range of messages can be scheduled to play at various times and locations. System diagnostics can be run remotely.
Directional speakers – The Virtual Assistant has been enhanced with a directional sound system that delivers targeted audio messaging. Audio messages are delivered to the person standing immediately in front of the Virtual Assistant without disturbing people in the surrounding environment, further personalizing the message.
Proximity on/off sensor – a proximity sensor recognizes when the Virtual Assistant has an audience and can be set to only play messages when a person is adjacent to it, capturing attention and increasing the personalization effect.
As the official greeter for GlobalShop 2012, the Tensator Virtual Assistant will provide relevant information about show registration and deliver custom tailored messages for each day of the show about the Design Inspiration Showcase, the Best of GlobalShop Showcase, and the Retail Roundtable.
Guiding attendees for the fourth consecutive year, Tensator’s branded Tensabarriers® and SLQ3000 split screen call forward media platform will speed registrants through lines, maximizing efficiency while providing information and entertainment.
“Tensator’s Virtual Assistant and queue management solutions are a great benefit to us and our attendees as they really help us manage our on-site registration process,” said Tim Fearney, GlobalShop Show Director. “We’re delighted to once again work with Tensator to provide their solutions for this very critical aspect of the show. It’s a great opportunity for our attendees to see real world examples of their queue management solutions in action.”
“Now more than ever, as the retail sector continues its modest recovery, it is critical to enhance the in-store experience,” said Bill Vetter, Sr. Vice President & General Manager for Tensator. “With price campaigning no longer the in-store draw for the discerning consumer, creating a unique customer environment that speaks specifically to guest interest is. The Virtual Assistant offers a consistent and precise message from the retailer that will increase conversions and improve their average transaction value.”
Retailers will be able to experience firsthand Tensator’s Virtual Assistant and the company’s other leading queue management solutions at registration as well as in Tensator’s Booth #3818. To schedule a meeting at the show and see why companies like Harrods, New Look, Duane Reade, JCPenney, Kohl’s and UNIQLO have selected Lawrence/Tensator to be their queue management company of choice, click here.
To arrange a media or analyst briefing at GlobalShop 2012 please contact ilona [at] penvine.com.
Source: Tensator
