Tuesday, April 16, 2024

Primesight acquire Martin McColl POS offering

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Primesight Martin McColl POSPrimesight, the market leaders in convenience POS 6 sheets have secured the sales and marketing agreement for advertising on 2,700 digital till screens in 1,270 Martin McColl stores nationwide.

Martin McColl is the No1 independent neighbourhood retailing group

The screens offer full motion or animation giving advertisers a powerful impact both within the stores and particularly whilst customers undertake their transactions, making it an effective POS communication to target impulse purchases.

There is also the opportunity to measure campaign effectiveness using EPOS data.

This digital offering can be bought separately or as a fantastic compliment to the national convenience 6 sheet POS sale offering which already offers 55% cover of the UK.

Naren Patel, Primesight CEO said:
“We have been leading the way in this sector for over ten years and see this as the perfect step into the digital POS market. The combination of both traditional outdoor and digital will give our clients a truly unique POS offering”

Source: Primesight

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