New locations will be active May 2012
Cinema Scene Marketing, one of the nation’s leading providers of in-lobby media and promotions, announced plans to expand its successful video wall network. The addition of new locations will bring the network size to 25 locations.
In its first year, the digital video wall network had an immediate, positive effect for advertisers and moviegoers. Advertisers are utilizing the new media to develop innovative ways to advertise, while integrating mobile and social media elements into campaigns. Preliminary research reveals compelling recall and impression rates.
Each video wall is comprised of nine LCD displays configured in a three by three format, and supported with high definition directional sound. Movie studios have been quick to embrace the new platform.
Cinema Scene Marketing, headquartered in Overland Park, Kan., is an industry leader in driving theatrical marketing, advertising and promotional campaigns for major Hollywood studios and corporate brands. Touching over 200 hundred million cinemagoers annually, Cinema Scene’s in-lobby promotions generate memorable brand exchanges.
With 75% of its network located in Top 25 DMAs, the digital signage network provides Digital Out-of-Home (DOOH) advertisers a platform to reach the highly desirable and captive movie-going consumer at key theatre circuits.
aconway [at] cinemascenemarketing.com
Source: Cinema Scene Marketing