Mall media provider EYE (@EYE_OutofHome) and leading REIT Macerich, announce today, new developments in their mall media partnership. Beginning in January, EYE will take-over the backlit advertising at The Oaks and Westside Pavilion shopping malls located in Southern California.
Starting in 2012, EYE will manage the advertising of these additional backlit units complementing their existing digital offering currently available at these properties. The expansion will enable advertisers to strengthen their message by reaching mall goers with multiple touch-points throughout their journey.
EYE is also introducing a new large format banner advertising opportunity in over 50 premium Macerich properties within the EYE mall network, including The Oaks and Westside Pavilion. The 10′ x 14′ double-sided banners are positioned in close proximity to high dwell time areas and are visible from all levels of the shopping mall.
“EYE has been an innovative partner of Macerich for over five years and this extension was a natural next step as we expand our focus in this area of our business,” commented Chris Perry, AVP, Business Development at Macerich.
EYE’s robust mall media network spans over 300 malls. EYE’s innovative solutions also include mobile proximity marketing and digital advertising in many of these key shopping centers across the US.
“We are excited about our continued partnership with Macerich and the expansion of our backlit program into these two iconic LA properties.” said Jeff Gunderman, SVP and General Manager at EYE USA. “Both the large format banners and these backlits will strengthen our ability to offer our clients the best mall media in the US.”