Successful implementation in retail, hospitality and banking help generate wider interest in digital media applications
Advanced Interactive Media Solutions (AIMS), SCALA Middle East partner and the GCC market leader in digital signage solutions, has revealed that the education and healthcare sectors in the GCC have emerged as new growth destinations for interactive digital signage solutions, driven by the increasing need by academic and medical institutions for more reliable, efficient and versatile communication systems. AIMS has revealed that the successful implementation in various sectors such as retail, hospitality and banking, has helped create greater awareness about the business value and the impact on the bottom line of digital media applications.
Ahmed ElRidi, CEO of Advanced Interactive Media Solutions, said: “Digital signage can serve as a dynamic, intuitive and interactive communication platform, which is crucially important in the day-to-day operations of schools, universities and medical institutions. Installing digital signage solutions helps free key resources from non-core business functions, thus creating more opportunities to focus on premium-quality education and healthcare services.”
“In the delivery of prompt and quality healthcare, medical institutions constantly need to relay critical information to its staff and patients. Such information can have major implications on the health of any person, which is why it is crucial to have a reliable system that can be used to dynamically provide relevant data to different audiences. Digital signage likewise serves as an invaluable tool in the education sector as it can provide a single solution to manage various tasks, including the school’s emergency broadcast system and even several interactive kiosks around the campus. This ultimately creates significant cost-savings, while helping create a more conducive learning environment,” added ElRidi.
Digital signage can be used as a reliable and versatile emergency broadcast system by education institutions, with the added benefit of having a user-friendly tool to communicate up-to-date and relevant information to students, visitors, staff and other target audiences. Moreover, using a digital signage network will enable schools and universities to manage their emergency broadcast system, mobile TVs, information systems and interactive kiosks from a single location.
Digital signage is likewise being increasingly adopted by hospitals, clinics and other healthcare facilities as a unified solution to inform, entertain, and help patients and visitors feel comfortable. Medical institutions can set-up touch-screen kiosks or signage monitor that will provide all needed information, assisting patients in getting around the hospital and in accessing information about particular illnesses and disorders together with recommendations for home care. This minimises the pressure on doctors and the nursing staff, allowing them to focus on providing quality healthcare.
AIMS integrates the power of SCALA content management solutions, internet, interactive displays, mobile applications and communication technologies to develop interactive digital signage solutions for the region. The SCALA platform has been extensively used in creating state-of-the-art digital signage network solutions for renowned educational institutions and healthcare companies in different countries. It offers unmatched versatility in the development of rich-media content that powers thousands of digital signage networks worldwide. AIMS also uses advanced audience measurement solutions to maximise the ROI of each campaign and ensure optimum customer satisfaction.
About AIMS:
Advanced Interactive Media Solutions (AIMS) is the GCC market leader in Interactive Digital Campaign creation and management, taking a client’s message from concept, through design, deployment and monitoring. AIMS taps the power of interactive, temporary, standalone Digital Signage Solutions to deliver to advertisers and agencies in the Middle East the most compelling and effective tailor-made campaigns for their target audience. AIMS offers customers the unique proposition of immediate ROI and their full satisfaction by supplementing its advanced solution of content creation and management, email and social networking, interactive displays (Augmented Reality, 3D Projection Mapping), mobile applications (QR Coding, iPhone & Android applications), and telecom technologies (Bluetooth, 3G, wifi) with a state-of-the-art audience measurement solutions.
AIMS services include consultancy on Digital Campaigns, concept development, location assessment, location provisioning (malls, cinemas, public areas, etc.), Digital Network implementation, Digital Content creation, Anonymous Audience Measurement, and distribution, installation, maintenance and monitoring.
AIMS is a part of a group of media companies that also include SSS (Specialized Software Services) that has offices in Dubai, Abu Dhabi and partners across the GCC. AIMS & SSS offer superior interactive marketing solutions for managing the implementation of Digital Signage, with a cross-industry platform that is exponentially growing, especially in retail industries, to help local and international retailers deliver their message to their most desirable audience.
For more information:
DNA Communications
P.O. Box 191117
Dubai, UAE
Tel.: 04 3988490
Fax: 04 3988491
Email: info [at] dnacomm.com
Website: www.dnacomm.com
Source: Advanced Interactive Media Solutions
