Ocean Outdoor has launched The Two Towers East after winning a competitive tender from Tower Hamlets Council. These iconic advertising structures, situated near Canary Wharf, are strategically designed to reach high net worth employees in London’s financial district.
BMW has secured its position as the launch commercial advertiser for The Two Towers East. Valued at £1 million, these digital advertising structures pay homage to the award-winning Two Towers West, which are located along the premium route from Heathrow Airport to London’s West End.
The Two Towers East hold a prestigious position at the gateway of Canary Wharf, The City of London, and London’s exclusive City Airport.
Richard Malton, Marketing Director, highlighted the synergy between The Two Towers East and West, stating, “The Two Towers East have their own clear proposition in the marketplace, but the synergy between The Two Towers West and East is clear. We are now able to create one of the strongest sales propositions afforded by any combination of digital sites in Europe, dominating both the Western and Eastern routes into London.”
Ocean CEO Tim Bleakley added, “This is a fantastic addition to Ocean’s portfolio of iconic digital sites and absolutely fits the definition of what an Ocean site is; simply put, best in class. The Two Towers East present advertisers with an opportunity that was previously missing in East London. It is fitting that Tower Hamlets has a prestigious advertising offering that reflects the inward investment that has been attracted to the area. The location of these sites is absolutely critical for top-tier brands wanting to communicate with a high-value audience and the location for the Olympics is perfect.”
For more details, visit Ocean Outdoor’s website.
