Adelphi University has partnered with EYE (@EYE_OutofHome) to launch an exclusive in-mall mobile campaign. The simple, yet eye-catching ad features a QR code prompting mall goers to utilize their mobile phones and receive a free video. The video content provides dynamic and engaging footage of the Adelphi campus and encourages mall goers to find out more about the well-known institution located in Garden City, New York.
“Adelphi University is always searching for innovative ways to reach out to the community and stand out in our local market,” said Diane Moser, Executive Director of Marketing and Creative Services at Adelphi University. “By using proximity marketing in local malls, we are interacting with our market through the technology they use daily and in an environment where they will naturally spend time.”
The eight week long campaign, which kicked off on Monday Oct 3rd, will run at Queens Center, Roosevelt Field, Smith Haven, Walt Whitman and The Westchester malls in New York.
Michelle Schiano, VP Marketing at EYE USA offered, “We are very excited that Adelphi University has chosen to run a mobile campaign in EYE malls. Location-based mobile marketing is a great way for them to target future students on Long Island.”