Monday, December 11, 2023

Lufthansa launches multi-format campaign with EYE

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EyecorpEYE is pleased to announce that Lufthansa has launched a multi-format campaign across Gatwick airport which aims to promote the airline’s new double daily flights to Frankfurt from £49 one way. This is a new route for Gatwick airport and had previously been only run out of Heathrow.

The campaign gives Lufthansa the opportunity to reach high value premium Flyers through using a varied selection of EYE sites across both terminals. The campaign consists of large format premium panels both internally and externally. The campaign also means that Lufthansa are the first advertiser to advertise on EYE’s new security lightbox in the South Terminal. This is a truly solus site offering exceptional cut through for Lufthansa.

Lufthansa’s creative promotes ‘Great Escapes’ across their network of over 100 European destinations and the campaign which launched on 19th September will be live for two months.

Jeremy Taylor, Account Manager at Mindshare said “This is a great opportunity for Lufthansa to promote their services from Gatwick Airport, especially their new double daily route to Frankfurt from Gatwick. By working with EYE, we get to utilize some of their brand new assets providing the client with an attractive and flexible media solution that Flyers can really engage effectively with. We look forward to this campaign achieving positive results for the client.”

Becky Clegg, Senior Client Manager at EYE said: “EYE’s sites at Gatwick, including our new lightbox offer Lufthansa a great platform allowing engagement with savvy Flyers looking for good flight deals. We are really pleased that Lufthansa have planned such an impactiful and comprehensive campaign with EYE’s inventory at Gatwick which helps support their wider airport campaign. We are looking forward to running a successful campaign with Lufthansa.”

Source: Eyecorp

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