swiftcover.com has teamed up with Screenreach Interactive and Ocean Outdoor to launch a groundbreaking interactive digital campaign featuring a motion-controlled multiplayer driving game. The campaign debuts on Ocean Outdoor’s Eat Street site at Westfield London on October 12 and was organized through Spark.
The interactive game, powered by Screenreach’s Screach app, allows drivers to compete against each other in real-time. By downloading the Screach app and entering code ’60’, participants can transform their smart devices into controllers for the on-screen content. The game, named the 60 Second Challenge, mimics America’s Route 66, with players collecting swiftcover.com tokens along the way.
Paul Rawlings, CEO of Screenreach Interactive, expressed his enthusiasm: “swiftcover.com is using Screach to deliver something truly innovative to its consumers. By converging these two media platforms and utilizing our motion control and multiplayer functionality, they are capturing the imagination of consumers.”
Amanda Edwards, swiftcover.com Senior Marketing Manager, highlighted the campaign’s innovative approach: “This campaign allows us to interact nicely with our target audience in a very different environment and using a game format that aligns perfectly with our Get a Life campaign.”
Tim Bleakley, CEO of Ocean Outdoor, added: “This imaginative and highly relevant outdoor campaign demonstrates the potential of digital out-of-home advertising to harness cutting-edge technologies and creative content.”
Participants can enhance their experience by connecting through Facebook, enabling their profile images to be featured on the large format Eat Street screen and share their activity on their profiles. This feature also provides swiftcover.com with valuable insights into consumer interactions with the brand.
About Ocean Outdoor
Founded in 2005, Ocean Outdoor is the UK’s leading specialist out-of-home advertising company, backed by private equity firm Smedvig Capital. Ocean Outdoor’s portfolio includes large format digital screens, banner, and landmark advertising sites in key UK cities, including Britain’s largest advertising site at London’s IMAX and the Two Towers on London’s A4.
About Screenreach Interactive
Established in 2010, Screenreach Interactive is a UK-based tech start-up that has raised over $1.2 million in seed funding. Screenreach’s Screach app offers a unique platform for creating real-time, interactive experiences between smart devices and other platforms, providing both the Screach app and an embeddable SDK for versatile use.
