rVue, Inc. has entered into a partnership with Billups, a leader in Out-Of-Home (OOH) media solutions. This collaboration integrates rVue’s cutting-edge Digital Out-Of-Home (DOOH) Demand Side Platform (DSP) with the Billups Out-Of-Home Management Application (BOOHMA), enhancing the capabilities of both entities to serve major advertising agencies more effectively.
The integration of rVue’s DSP into Billups’ BOOHMA is poised to transform the way agencies connect to digital signage advertising inventories, streamlining the planning and buying process for DOOH media. With this alliance, Billups Worldwide gains preferred partner status, ensuring that its clients receive top-tier service and access to innovative ad planning tools.
Jason Kates, CEO of rVue, highlighted the strategic nature of the partnership, emphasizing its alignment with rVue’s vision of expanding access to the DOOH marketplace. “This partnership not only enables us to reach top-tier agencies and advertisers but also reinforces our commitment to becoming the go-to marketplace for DOOH,” Kates remarked. The integration promises enhanced opportunities for advertisers and network partners alike, facilitating a unified solution that spans both traditional and digital OOH media.
Benjamin Billups, CEO of Billups Worldwide, also commented on the impact of this alliance. “Integrating with rVue’s platform propels Billups Worldwide to the forefront of the DOOH media space, allowing us to deliver comprehensive and innovative DOOH advertising solutions,” he stated. The collaboration is set to offer unparalleled insight and expertise, enabling Billups to focus on what they excel at: delivering outstanding client service and creative advertising campaigns.
The rVue platform is designed to manage over 240 million daily impressions, allowing advertisers to efficiently target, plan, buy, manage, and analyze DOOH and place-based advertising media. This capability is crucial in a market that demands high accuracy and targeted advertising solutions.
About Billups Worldwide: Founded in 2003, Billups Worldwide has established itself as a comprehensive provider of OOH media solutions. The agency is known for its strategic planning, buying capabilities, and execution of both traditional and non-traditional OOH advertising media.
About rVue: rVue, Inc. operates an advanced advertising technology platform, specifically tailored for the DOOH industry. The platform facilitates a significant reach, enabling advertisers to efficiently impact their target audiences through innovative and scalable digital solutions.
