Scala digital signage personalizes health information provision at Sanitas medical centres3 min read
Sanitas, a leading healthcare services provider in Spain, is using Scala, ASVideo and Logopost Dinamic to bring local health product and service information to its customers in real-time.
The versatility and robustness of Scala’s digital signage content management tools has enabled Sanitas to enhance the experience for visitors and patients at its hospitals or medical centres. The innovative information screens were initially installed at Sanitas´ Attention Offices, “Sanitas Millennium”, in Madrid, Zaragoza, Seville, and Valencia, and will be rolled out to another 22 offices in the main cities across Spain throughout 2011.
Sanitas’ aim was to provide superior content to show product and services information both inside and outside the Sanitas Millennium offices, 24 hours a day, 7 days a week. When not in use the screens display product and promotional information. When a customer interacts with the screen, information such as specific promotions, Sanitas´ health products, and useful local information of medical centres and open pharmacies in the area is presented.
The content and system is managed by Scala Certified Partner ASVideo from their facilities in Madrid, in which a dedicated Scala content manager is available for the project. The software and management is provided to Sanitas as part of the ASVideo service.
Logopost Dinamic was brought in to develop high quality interactive content that would complement the look and feel of the Sanitas centres as well as replicating the printed promotions. The content was created in both, Spanish and Catalan enabling users at the Sanitas Millennium Centres in Catalonia to opt for their local language from the main menu.
ASVideo was established in 1989 as a video production company, offering creation and editing services to the digital signage business sector. Initially, the principal activity of ASVideo was the creation and production of video material for pharmacological companies and hospitals. In 2003, ASVideo created a new division dedicated to the creation of content for the emerging digital signage market, specifically interactive applications given that, in the company’s view, interactivity is the reason for future customer engagement once the broadcast media element has been fully understood by customers.
In 2004, ASVideo chose Scala as its preferred digital signage creation and management application as it provided a comprehensive suite of features and benefits required by AS Video to fulfil its content creation requirements. Subsequently, ASVideo has become a leading reference partner to Scala in content creation and script designing in Spain. High-profile clients include Warner Bros. theme park, Madrid Polytechnic University, Valencia Subway, Carrefour TV, Banesto Bank, Telefonica Product, Bonalba Golf TV, Aldeasa, SESCAM (Health Care service of Castilla-La Mancha), Michelin, Sanitas and INFINITI. More information is available at www.asvideo.net
About Logopost Dinamic
Logopost Señalización, is a company specialising in developing, supplying and installing all products connected to corporate image and signage, with more than 25 five years experience in solving customer’s needs.
Logopost Dynamic is now focusing on incorporating new technologies in customer marketing strategies, offering plenty of possibilities with high quality and design, in order to make a direct and interactive communication between company and customer.
Logopost works with Clients like BBVA, REPSOL, Sanitas, El Corte Ingles. www.logopost.es
Driving more than 500,000 screens worldwide, Scala is a leading global provider of digital signage and advertising management solutions. Scala is the world’s first connected signage company, offering the leading platforms for content creation, management and distribution in digital signage networks and the first unified platform for advertising management of both traditional and digital signage networks. The company’s digital signage customers include Rabobank, IKEA, Burger King, T-Mobile, Virgin MegaStore, Warner Brothers, The Life Channel, Rikstoto, Repsol, NorgesGruppen, Audi, ECE Flatmedia, Kaufhof (Metro Group) and thousands more. Advertising management customers include CBS Outdoor, Clear Channel Outdoor and Newad, among others. Scala is headquartered near Philadelphia, USA, and has subsidiaries in Canada, The Netherlands, France, Norway, Germany, Japan and India, as well as more than 500 partners in more than 90 countries. More information is available at www.scala.com