Luxaflex®, a company known for its innovative window coverings, has integrated state-of-the-art digital signage into more than 300 of its Luxaflex® Gallery and Inspiration Shops across the Benelux. Luxaflex® turned to Certified Scala Partner QYN to design an interactive digital network to attract, inspire and motivate customers and sales personnel.
The ever-changing product offerings and promotions at various retail shops were becoming a challenge for the Luxaflex® sales staff to accurately and efficiently present to customers. Luxaflex® wanted a solution that would inform shoppers while allowing them to imagine specific window coverings in their own homes. QYN designed a network comprised of 333 screens and a central interactive kiosk for each store to enhance the consumer experience and encourage more definitive purchase decisions.
The network features a centrally managed content manager and one Scala player license per outlet. The most noticeable digital element within the stores is the kiosk unit with a 32-inch touch screen, also known as the focus module. The focus module helps customers find appropriate window coverings that meet their needs and assists sales staff with recommendations and product comparisons.
Using the “Imagine Studio” component of the kiosk, customers can visualize what products will look like in a home setting with different color schemes and a variety of lighting options. Additionally, the results can be saved for sales personnel to access later for follow-up with prospective customers.
“The new digital technology allows customers to be inspired and educate themselves while they wait for a salesperson to assist them,” said Matthijs Buijs, Manager of Operations at QYN. “The Scala software offers the flexibility, scalability and reliability we needed to perfectly complete this project.”
Last year Luxaflex® received the Golden Peacock Award from POPAI, The Global Association for Marketing at Retail Benelux, for the Best Shop-in-Shop concept.
About Luxaflex® Nederland
More than 60 years after its founding, Luxaflex® is continuing its tradition of introducing the finest in new and exciting window covering products to the global marketplace. The first Luxaflex® Venetian Blinds were introduced in 1951, followed by a virtually endless series of innovative and fashionable products. As the recognized market leader, Luxaflex® is committed to moving the industry forward. Each year Luxaflex® introduces inventive new products, colors, and design options to create a collection that is both timeless and superbly fashion-forward. From our original selection of 25 Venetian Blinds colors, we have expanded our range of options to over 200 choices, with hundreds of additional fabric styles, materials, textures, and color coordinated control mechanisms to choose from. With more than 2,000 dealers and showrooms in the Netherlands, Luxaflex® has created a comprehensive presentation of window covering solutions designed to beautifully compliment any style, personality, room décor, or nationality.
QYN is specialised in the integration of media technology in the field of Digital Signage and Kiosking. The solutions of QYN are a part of her customer’s business strategy and contribute to obtaining their company objectives. Our applications are found in the following industries: health, retail, events, government, education and public transportation. More information: www.qyn.nl
Driving more than 500,000 screens worldwide, Scala is a leading global provider of digital signage and advertising management solutions. Scala is the world’s first connected signage company, offering the leading platforms for content creation, management and distribution in digital signage networks and the first unified platform for advertising management of both traditional and digital signage networks. The company’s digital signage customers include Rabobank, IKEA, Burger King, T-Mobile, Virgin MegaStore, Warner Brothers, The Life Channel, Rikstoto, Repsol, NorgesGruppen, Audi, ECE Flatmedia, Kaufhof (Metro Group) and thousands more. Advertising management customers include CBS Outdoor, Clear Channel Outdoor and Newad, among others. Scala is headquartered near Philadelphia, USA, and has subsidiaries in Canada, The Netherlands, France, Norway, Germany, Japan and India, as well as more than 500 partners in more than 90 countries. More information is available at www.scala.com