The International Scala Conference (ISC), a premier event in the European digital signage calendar, is set to take place near Amsterdam. This year’s conference promises an array of industry-leading speakers, insights into top digital signage installations, and an extensive Digital Signage Arena spanning 1000 sq ft.
Key Highlights of ISC 2011
Scala 5 Release 6 Launch The conference follows the release of Scala 5, Release 6, which is the most comprehensive update to Scala’s digital signage software suite, including Designer, Content Manager, and Player. Enhancements feature advanced video and streaming options, improved HD delivery, and increased OS support. Peter Cherna, Scala’s VP of Research & Development, will highlight these developments and preview upcoming innovations.
Industry-Leading Speaker Lineup The conference will host a distinguished roster of speakers, including:
- Gerard Bucas, CEO of Scala: Delivering the opening address, Bucas will review Scala’s latest advancements and future market trends.
- Adrian Cotterill, DailyDOOH: Sharing his extensive experience in the digital signage industry.
- Florian Rotberg, OVAB/Invidis: Presenting recent business developments and a market overview.
- Gwen Coble, HP: Discussing HP’s future digital signage strategy and product updates.
- José Avalos, Intel: Speaking on Intel’s role in digital signage and embedded retailing.
- Jeff Porter, Scala Expert: Outlining Scala’s mid- and long-term roadmap.
- James Fine and Stéphane Bastien, Telecine Multimedia: Delivering a keynote presentation.
Project Presentations
ISC 2011 will feature presentations on 17 significant digital signage installations from the past year, including:
- Burger King UK: Showcasing a digital signage system that boosted sales by 63%.
- Boux Avenue: Utilizing IAdea photo frames and HD Players for high-end lingerie displays.
- Europe’s Newest Shopping Mall: Highlighting multiple video walls, including configurations like 17×3 and 5×5.
- holyfields: Introducing an interactive ordering system for a new quick service restaurant.
- New Delhi International Airport Terminal 3: Demonstrating an interactive digital network.
- Hotel Atlantis The Palm Jumeirah: Featuring a digital signage solution for the flagship hotel.
- Campus News: A digital signage project for high schools and universities in Poland.
Digital Signage Arena
The Digital Signage Arena will display the latest products and developments from leading companies such as HP, Intel, NEC, Datapath, and many more. This segment offers attendees a hands-on opportunity to explore cutting-edge digital signage technology.
HP’s Major Sponsorship
HP, the lead sponsor of ISC 2011, will have a significant presence throughout the event. Gwen Coble will present HP’s strategic vision for digital signage and provide insights into the company’s latest product innovations. “It’s incredibly important for HP to work closely with a partner such as Scala in the digital signage market,” said Coble. “We’re committed to creating efficient and compelling ways to engage shoppers, ensuring a high-quality customer experience.”
About the International Scala Conference
Since its inception in 2000, the ISC has grown into the largest event for Scala Partners, attracting a diverse audience of technology buyers, distributors, and integrators from around the globe. The conference has established itself as a crucial meeting point for those involved in digital signage content and solutions, fostering collaboration and innovation in this rapidly evolving market.
