Amscreen, the UK’s largest nationwide digital media network owner, is today announcing an exclusive partnership with Dubai-based business SmartScreen, that will see them purchase digital signage screens exclusively from Amscreen for retail outlets across the Middle East and Africa.
SmartScreen is a new entity created to provide digital signage solutions and has sought the expertise of Amscreen based on the success of its forecourt and convenience networks in the UK and Europe. SmartScreen have already generated significant interest in the Amscreen product and recently signed up their first forecourt deal with Middle Eastern petrol retailer ENOC/EPPCO as well as the Zoom convenience store network within all Dubai Metro Stations.
This deal sees Amscreen continue its expansion outside of the UK, following the recent announcement of the growth of its BP network into European forecourts. SmartScreen will secure their own content and have appointed sales agency AIR Media, part of the AIR Communications Group, to sell advertising on its behalf. Amscreen will license the use of their bespoke content delivery software to SmartScreen and provide ongoing technical support to their networks.
Abdul Bakhrani , CEO of SmartScreen, said: “We were thoroughly impressed by Amscreen’s network in the UK and were keen to replicate this in our territories. We already have one key petrol operator on board and are really excited to see our forecourt network grow and to modernise digital signage solutions in the Middle East and Africa.”
Simon Sugar, CEO of Amscreen, said: “This deal is an exciting development for Amscreen as it is the first time we have sold signage units to a foreign company. We look forward to working with Smartscreen and seeing their networks develop in the Middle East and Africa. It is clear that our wireless plug and play solution is the most cost effective signage platform available today and is perfect for deployment within forecourt and convenience environments offering the best of breed in close proximity signage.
For further information, please contact David Fraser on 0207 693 6999 or david [at] frankpr.it
Amscreen is the UK’s largest Digital Out of Home media company, offering a robust, end-to-end digital signage solution via its unique wireless plug and play technology. Their networks broadcast from more than 3,000 sites across the UK and are an effective communication tool for clients such as BP, Shell and WHSmith and a range of blue-chip advertisers such as BSkyB, Amex, Visa, B&Q, Camelot, Redbull and Lucozade.
As well as operating in petrol, convenience, leisure and travel locations, Amscreen provides screens to the healthcare industry. Its Healthcare network uses revolutionary software to provide customers with the ability to create and broadcast their own messages that can be viewed in prime dwelling areas such as waiting rooms, corridors and coffee shops.
In addition, the live Amscreen mapping system allows advertisers to locate screens across the UK. Visit http://www.amscreen.co.uk/digital-advertising/mapping_tool.html to view the live mapping link for further information.
For more information on Amscreen, visit www.amscreen.co.uk