Amscreen goes continental with BP3 min read
Leading digital signage provider expands its forecourt network across Europe
Amscreen, the UK’s largest nationwide digital media network owner, is expanding to foreign shores for the first time following a deal with BP Europe SE. The contract will see digital signage screens installed in forecourts across the continent initially in Germany, Poland, Luxembourg, Switzerland and Austria.
In just two years Amscreen has established the UK’s largest digital screen media network, broadcasting on more than 3,000 screens nationwide to an audience of 25 million a week. The decision to expand its forecourt network to Europe will see its audience increase to 40 million a week once this initial rollout with BP is complete. This exclusive five year deal will also see BP UK extending its partnership with Amscreen for a further five years.
Extensive research was carried out by Amscreen including eye ball tracking and exit interviews ahead of these developments which demonstrated several advantages for advertisers, many of whom have an existing global presence. The expansion will offer brands a pan European media network, enabling them to target a much larger audience in real time.
Jurgen Bloemers, Marketing and Cards Director Europe at BP, said: “Following on from the success of our partnership with Amscreen in the UK, it made perfect sense to mirror this onto our forecourt network across Europe. Amscreen’s unique ‘plug and play’ technology is easy for us to install and is sure to modernise digital advertising across European forecourts by centralising messaging, reducing wastage and maximising store compliance.”
Simon Sugar, CEO of Amscreen, said: “We are really excited about our expansion into Europe. After an encouraging two years in the UK we are keen to further develop the network and this deal with BP is a perfect starting ground to mark our entry onto the European market. The user friendly nature of our digital signage technology means that it can be easily rolled out across the continent and we hope to have our screens installed in over 1,800 BP and Aral sites in the coming months. This is just a start for us in Europe and we will be announcing other European forecourt partnerships in the coming months.”
For further information, please contact Sophie Kay on 0207 693 6973 or sophiekay [at] frankpr.it
Amscreen, run by CEO Simon Sugar, is the UK’s largest Digital Out of Home media company, offering a robust, end-to-end digital signage solution via its unique wireless plug and play technology. Its networks broadcast from more than 3,000 sites across the UK and are an effective communication tool for clients such as BP, Shell and WHSmith and a range of blue-chip advertisers such as BSkyB, Amex, Visa, B&Q, Camelot, Redbull and Lucozade.
As well as operating in petrol, convenience, leisure and travel locations, Amscreen provides screens to the healthcare industry. Its Healthcare network uses revolutionary software to provide customers with the ability to create and broadcast their own messages that can be viewed in prime dwelling areas such as waiting rooms, corridors and coffee shops.
In addition, the live Amscreen mapping system allows advertisers to locate screens across the UK. Visit http://www.amscreen.co.uk/
If you are a forecourt owner and are interested in learning more about Amscreen’s forecourt network and how this could benefit your business, please email info [at] amscreen.co.uk
About BP Europe SE:
BP is one of the world’s leading international oil and gas companies, providing its customers with fuel for transportation, energy for heat and light, retail services and petrochemicals products for everyday items.
BP Europa SE covers the countries Austria, Belgium, Germany, Netherlands, Poland and Switzerland with more than 3, 700 BP and Aral branded filling stations.
For more information on BP Europa SE visit www.bp-se.eu or www.bp.com