Luxury Timepiece Brand Ulysse Nardin Launching National Digital Out-of-Home Campaign3 min read
Mad 4 Marketing introduces the Elite Brand to DOOH Media via rVue DSP
Legendary Swiss Watch Manufacturer Ulysse Nardin is launching the brand’s first Digital Out-of-Home (DOOH) campaign targeting discerning consumers across the United States. Through their US Agency of Record, Mad 4 Marketing, the precision timepiece manufacturer has harnessed the rVue demand-side platform (DSP) for researching, buying and analyzing DOOH media. Ulysse Nardin remains in the forefront of watchmaking excellence by pioneering new materials in its manufacturing of high-precision movement components and innovative luxury timepieces. This type of forward-thinking is mirrored in the company’s marketing efforts with the addition of meticulous targeting tools and innovative DOOH advertising strategies by Mad 4 Marketing.
As one of the fastest growing advertising media in the world, Digital Out-of-Home provides an effective means for luxury brands to set themselves apart from competitors in the marketplace. Through the rVue DSP, advertisers like Ulysse Nardin can reach more than 115 million total daily audience impressions across more than 550,000 digital screens. Of those total daily impressions, over 72 million are geared specifically towards audiences open to retail messaging. In addition to such targeting tools as location, demographic, network and venue type searches, the rVue platform also analyzes the audiences served based on relevancy. These audience relevancy tools were paired with a local strategy targeting retail stores carrying the Ulysse Nardin brand to accomplish both national reach and efficient hyper-local targeting.
“Our objectives in this campaign were to increase brand awareness, traffic and adoption efficiently and strategically through rich digital media.,” noted Elyse Taylor, Vice President of Mad 4 Marketing. “With rVue’s national reach and multi-point radius features, we are able to create effective media campaigns that provide both the quality and quantity of audiences we’re seeking. This ability to easily target elite consumers within a close proximity to the brand’s retail locations provided Ulysse Nardin an important strategic advantage.”
“Mad 4 Marketing’s media strategists designed a Ulysse Nardin campaign to fully leverage the advantages of Digital Out-of-Home’s addressability as a media,” said Jason Kates, Chief Executive Officer and President of rVue, Inc. “We are proud to work with their team to introduce a world-class brand like Ulysse Nardin to place-based media.”
“Sophisticated platforms like rVue are making it easier for media planners and buyers to incorporate multiple networks in a single ad campaign,” reports Susan Danaher, president of the Digital Place-based Advertising Association (DPAA).
Within the rVue platform, advertisers can research and create media plans and purchases across a diverse group of participating digital networks to reach over 115 million impressions per day. In this DOOH campaign, Ulysse Nardin will debut at such locations as JetSet Media’s private airports, c3ms Media’s NobelVision dental offices and RMG Networks’ NYTimes.com’s coffee shops and cafes to reach discerning consumer audiences.
About Mad 4 Marketing:
Creative ad agency Mad 4 Marketing has won numerous awards for both traditional and nontraditional advertising campaigns, with emphasis on interactive marketing, branding and innovative strategies. Working as a team with clients, the Mad 4 Marketing approach encompasses comprehensive planning, creative conception and implementation, media placement and collateral development. For more information, visit www.mad4marketing.com or call 954-485-5448.
rVue Holdings, Inc., (OTCBB:RVUE) through its wholly-owned subsidiary rVueTM, Inc., is an advertising technology company which includes the only demand-side platform for planning, buying and managing Digital Out-of-Home and Place-Based Media. The platform connects advertisers with DOOH networks to streamline campaign management, content distribution, analytics and billing. For more information, please visit www.rvue.com.
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