Innovative technology has unique stopping power to drives sales and heighten purchase intent at the point-of-decision
STRATACACHE, a leading provider of scalable, high-performance digital signage, content distribution and enterprise video acceleration technologies, is set to exhibit at the In-Store Show in stand #C318 at Grand Hall in Olympia, London June 29-30, 2011.
The retail sector accounts for more than one-third of consumer spending in the UK, according to the British Retail Consortium. Personalizing the experience and captivating consumers during the point-of-decision plays a pivotal role in increasing purchase intent—allowing retailers and brands to effectively reach this highly valued target market.
In response to this increasing demand to enhance the in-store experience, STRATACACHE will present its latest retail digital media solution—PrimaSee.
STRATACACHE’sPrimaSee is a translucent digital display that showcases high-definition, full-motion video advertisements that can be embedded within any glass panel. These promotional videos allow shoppers to see-through visually alluring content directly to the featured product in the backdrop. PrimaSee allows retailers and brands the ability to cross-promote and offer wayfinding solutions that guide consumers to additional products and locations.
“The In-Store Show leads the way as the industry’s premier event, housing influential decision makers and the latest products,” said Chris Riegel, STRATACACHE CEO. “We’re excited to be a part of the show and present our digital media solutions, helping retailers differentiate their brand from competitors.”
The software powering STRATACACHE’s digital media experiences—ActiVia for Media—is a leading digital signage platform. This highly optimized, Web-accessible solution provides the necessary tools to create, schedule, manage and monitor marketing messages. Users can centrally deliver real-time, targeted messages to specific locations based on customer demographics and promotional campaigns.
STRATACACHE is a privately-held provider of efficient, scalable and cost-effective digital signage, IP video, content distribution and enterprise video acceleration solutions. Working with over 300 of the world’s largest firms in the retail, finance, service, hospitality, manufacturing, media and government sectors, STRATACACHE’s products meet the performance requirements of large-scale enterprise solutions, while immediately providing a significant return-on-investment to the customer.