Scala, a global leader in digital signage solutions, proudly announced today that two of its clients, The Krystal Company and Lamar Outdoor Advertising, have been honored with POPAI Awards for their exceptional digital signage applications.
Lamar Outdoor Advertising received the Silver Award in the Transportation/Transit category for its innovative deployment of full-size outdoor LED billboards across prime real estate and heavy traffic areas in the nation. This sophisticated digital signage network, developed in partnership with Scala Certified Partner PSX Corporation, features a web-based ad sales and management system that integrates seamlessly with Scala InfoChannel®. This system enables advertisers to dynamically update their advertising content, catering to fast-paced marketing needs without the typical constraints of traditional outdoor advertising.
Lamar’s digital displays represent the next generation of out-of-home advertising, offering unparalleled flexibility in messaging with zero production charges and the ability to change content at will. This has opened up new possibilities for advertising special promotions, breaking news, and other time-sensitive messages.
The Krystal Restaurant, located in Chattanooga, Tennessee, was awarded the Bronze Award in the Hospitality/Entertainment category. In an effort to blend nostalgic charm with modern convenience, The Krystal Company engaged Hammond Communications Group, another Scala Certified Partner, to design a digital menuboard system. This system not only enhances the customer experience by maintaining the restaurant’s 50s drive-in theme but also incorporates modern fast-food efficiencies.
Customers at The Krystal Restaurant can now enjoy their meals while being entertained by a live TV feed of local Chattanooga events, with audio delivered through an FM station directly to their car’s radio. This innovative use of digital signage has significantly enhanced the dining experience, making Krystal a standout in the quick-service restaurant sector. More details can be found at www.krystal.com.
Gerard Bucas, CEO of Scala Inc., expressed pride in the achievements of their clients, stating, “These awards underscore the creativity and innovation that our customers bring to their digital signage deployments. As digital signage becomes more pervasive worldwide, it’s these kinds of applications that push the envelope and set new standards for the industry.”
About The Companies:
The Krystal Company, founded in 1932, is the oldest quick-service restaurant chain in the Southeast and a cultural icon known for great food, quality service, and fair value.
Lamar Advertising Company is a leading outdoor advertising company with a vast network of outdoor advertising, logo businesses, and transit advertising franchises across the United States and Canada. For more information about Lamar’s innovative digital solutions, visit www.lamar.com.
Scala has been a pioneer in digital signage since 1987, providing robust software solutions that power thousands of digital signs around the globe, enhancing the advertising and informational reach of businesses in various industries. Learn more about Scala and its offerings at www.scala.com.
Digital signage is taking a leading role in the growth of China’s advertising market, according to a new briefing from Northern Sky Research (NSR).
Mobily, the second mobile operator in Saudi Arabia, provides a better customer experience with the use of Scala digital signage.
Focus Media, the nation’s largest digital media company, has reported its first-ever quarterly loss due to the shutdown of its mobile advertising business. It also lowered its revenue guideline this year by US$40 million, due to a combination of the Sichuan earthquake and the loss of the advertising business.
Visix, Inc. has unveiled the latest update of its premier digital signage software application, AxisTV version 7.0.9.