Interactive specialists key to the success of two high-profile projects
Engage Production Ltd, the interactive technology for branded environments specialist, has been hugely instrumental in the success of
Engage provides tech for Hadid & Murdoch!
Focal Media Limited Partners with Capital Networks Limited
Focal Media Limited has partnered with Capital Networks Limited, becoming the latest authorized Audience Reseller.
Based in Dublin, Ireland, Focal Media Limited is the preeminent media company operating
Luxury Timepiece Brand Ulysse Nardin Launching National Digital Out-of-Home Campaign
Mad 4 Marketing introduces the Elite Brand to DOOH Media via rVue DSP
Legendary Swiss Watch Manufacturer Ulysse Nardin is launching the brand’s first Digital Out-of-Home (DOOH) campaign targeting discerning consumers across the United States.
Haivision Acquires KulaByte and MontiVision; Forms Internet Media Division
Haivision Driving Toward $50 Million Revenue With New Division Combining Internet Streaming and Cloud Transcoding to Enable Over-The-Top Media Delivery
313@somerset: Pioneering Digital Advertising with QRBoards
313@somerset has become the first shopping mall to integrate digital advertising media inventory, programs, and activities with the installation of 27 QRBoards™ in restrooms, lift lobbies, and standing areas. This initiative offers a compelling digital advertising space for advertisers and brands, aiming to enhance the shopping experience and provide infotainment for visitors.
Enhancing Shopper Engagement
MOSAIC MediaHouse announced the rollout of these QRBoards™ starting in August. The 27 QRBoards™ will be strategically placed across the mall, with 16 in restrooms, 8 in lift lobbies, and 3 in standing areas. Three screens will be dedicated to broadcasting sustainability messages, complementing 313@somerset’s existing eco-friendly initiatives such as rainwater collection for irrigation and energy-saving features on escalators.
Expanding Digital Reach
Gauthier Provost, Director of Operations at MOSAIC MediaHouse, highlighted the strategic importance of 313@somerset’s location. “With approximately 3 million visitors a month and a diverse range of retailers, 313@somerset offers a prime venue for our digital network. We are confident that advertisers will effectively engage consumers through our QRBoards™.”
Amy Lim, General Manager of 313@somerset, expressed her enthusiasm for the project. “We are proud to lead in providing such an interactive experience. The QRBoards™ will engage our fashionable and tech-savvy shoppers, enhancing their overall shopping experience.”
Strategic Placement and Benefits
Situated at the heart of Orchard Road, 313@somerset is easily accessible, being directly above Somerset MRT station. The mall is poised to become Singapore’s leading retail destination, catering to mid-level fashion and food enthusiasts. The innovative QRBoard™ solution from MOSAIC MediaHouse is expected to enhance the mall’s advertising and promotional activities by targeting young, trendy, and tech-savvy shoppers.
Key benefits of the QRBoard™ solution include:
- Informing and Entertaining Shoppers: Digital advertisements provide engaging content.
- Driving Retail Traffic: Targeted advertisements draw visitors to explore new retail outlets.
- Enhancing Mobile Interactivity: 2D barcode (QR Code) allows brands to connect with consumers through videos, games, vouchers, and product browsing, set to launch in Q4 of 2011.
About MOSAIC MediaHouse
MOSAIC MediaHouse is developing a digital advertising network across Singapore’s lifestyle venues, including malls, museums, restaurants, and clubs. Their innovative QRBoard™ solution combines Digital Out-Of-Home (DOOH) advertising with mobile and web marketing, offering cross-platform capabilities that benefit advertisers and consumers alike.
About 313@somerset
313@somerset is a premier retail development by Lend Lease in Asia, marking its first greenfield development on Singapore’s Orchard Road. The mall focuses on providing a unique customer experience with mid-level fashion and food offerings, enhanced by innovative advertising solutions like the QRBoards™.
AOpen announce new product Digital Engine DE67-HA
The AOpen Digital Engine DE67-HA is the latest edition to the Digital Engine series with Intel Active Management Technology (AMT 7.0). Intel AMT enables the user to manage, diagnose, and recover the system even when it’s powered off.
Hartco Announces Investment in ScreenScape
Hartco Inc. (TSX: HCI) today announced a $6 million investment in ScreenScape Networks Inc. (“ScreenScape”), an online service for engaging audiences in public places through the use of Internet-enabled digital displays.
Hartco Inc. (“Hartco”) will be represented on ScreenScape’s Board of Directors and will receive 6 million common shares of ScreenScape as well as warrants to purchase an additional 3 million common shares in exchange for its investment.
“ScreenScape has the potential to revolutionize digital place-based media with its innovative network-centric platform.” said Pat Waid, Hartco’s President and Chief Operating Officer. “Hartco is very enthusiastic about ScreenScape’s future prospects, particularly given the company’s world-class talent and industry leading technology”.
“Hartco’s investment will enhance our ability to support a growing roster of blue-chip customers,” said Mark Hemphill, ScreenScape Chairman and Founder. “ScreenScape is rapidly reinventing place-based media in the image of the Internet and we are honoured to have Hartco as an investor and partner that is ready to help strengthen our position as technology leaders in this new and expanding market.”
About Hartco Inc.
Hartco Inc. (TSX: HCI) has been a leader in the Canadian information technology business for more than thirty years. Through its operating divisions, which together include more than 50 locations across Canada, Hartco Inc. delivers information technology solutions to private and public sector organizations of every size.
For more information, please visit www.hartco.com.
About ScreenScape Networks
ScreenScape is an Internet Service and Community that offers a smarter, simpler and more costeffective way to use screen displays in your venue. Members of ScreenScape form a community of venues interconnecting to establish a shared resource and a marketplace for exchanging content.
For more information, please visit our Web site http://screenscape.net.
ScreenScape Networks Inc.
(902) 368-1975 | screenscape [at] screenscape.net | http://screenscape.net
P.O. Box 291, 137 Queen Street, Suite 204 Charlottetown, PE C1A 7K4 Canada
Source: ScreenScape Networks
Haivision to Announce Major Acquisition at July 21 Press Conference Webinar
Haivision Network Video, leading provider of the most advanced video networking, digital signage, and IP video distribution solutions, will be hosting a webinar to announce another major milestone in the company’s rapid growth.
Wireless Ronin to Implement Digital Signage Solution with Ford Motor Company Retail Sales
Wireless Ronin Technologies, Inc. (Nasdaq: RNIN), a Minneapolis-based marketing technologies provider, announced it is one of three providers that will offer a digital signage solution to Ford Motor Company’s Ford
AMX Announces Acquisition of SchoolView Technologies
Solidifies Successful Partnership as K-12 Education Market Continues to Exceed Expectations
AMX®, the leading provider of solutions that simplify the implementation, maintenance, and use of technology to create effective environments, announced today the acquisition of SchoolView Technologies, LLC., a Plano, Texas based company specializing in building comprehensive software that consolidates management and control of diverse school technologies at the district, building and classroom level, on a single, comprehensive platform. AMX introduced a partnership with SchoolView Technologies in February of 2010 and launched the AMX | SchoolView solutions combining hardware and software that integrates disparate building systems to deliver a central command center in a single location using existing data networks, and capable of scaling for future technology integration.
NCR introduces eGovernment kiosks, transforming immigration process through self-service
ClearPath software will enable legal immigrants to complete common immigration forms at a fraction of the price typically charged by immigration facilitators
NCR Corporation(NYSE: NCR), a market-leading provider of self-service technologies
Digital Screenmedia Association Releases Digital Signage ROI Calculator to Members
The Digital Screenmedia Association has released a first version of the DSA ROI Calculator to its members for review and comment.
“Return on investment is a critical factor in the planning and
Evoluce TWO controls Microsoft Surface SDK applications with Kinect
The Evoluce TWO combines the power of the Kinect sensor with the amazing possibilities of surface computing experiences. Up to four users can work, play and learn on the 46” true multi-touch LCD at the same time as it detects more than 60 simultaneous inputs.
DynaScan Technology, Inc. Announces 360 LED Mexico as Exclusive Dealer for Mexico
360 LED Mexico will promote and sell DynaScan’s full line of award-winning 360° cylindrical video displays through local dealers and directly to end-users across the country.
If print is dead, is digital signage the rightful heir?
It seems that digital media taking over from print a little more every day, so maybe we should explore if print really is dead, and if so what impact is digital signage having on its demise.
For the past number of years the term “print is dead” has been thrown around a lot in every area imaginable. However it must be a slow and painful death for the traditional medium as digital looks
Skoda Auto’s Engaging Campaign at Prague City Museum
Prague — Skoda Auto has launched a groundbreaking promotional campaign that seamlessly blends digital and classic marketing tools to create a unique and memorable experience. This innovative campaign, orchestrated by the well-respected advertising agency Laegas Delaney, leverages Skoda Auto’s participation in financing the renovation of the Prague City Museum.
Campaign Highlights:
- Multimedia Elements: The campaign features a smart combination of large-format facade prints covering the construction site, an imotion 46” portrait outdoor LCD multimedia system with an integrated touch screen and camera, a 2m x 2m LED display, and a dedicated promotional campaign website, www.skodatvarmuzea.cz.
- Interactive Engagement: Museum passersby can take photos at the site, and web page visitors can upload their photos to appear on the LED screen placed on the facade. This interactive element encourages public participation, inviting everyone to contribute to the renovation by “lighting up the facade with a smile.”
- Social Responsibility and Promotion: This campaign not only showcases Skoda Auto’s social responsibility drive but also promotes the Skoda Yeti car line, combining community engagement with product promotion.
Key Features of the Campaign:
- Imotion 46” Portrait Outdoor LCD: Central to the campaign is the imotion 46” portrait single-sided unit, branded with Skoda graphical elements and equipped with a touch screen and IP camera. This high-performance, high-reliability unit provides an engaging interface for museum visitors, offering information about Skoda and the museum itself.
- Future Utility: After the campaign, the imotion 46” unit can be easily transformed into a museum info point, continuing to attract and inform passersby.
Impact on Advertising: The success of this campaign exemplifies the growing trend of integrating high-engagement promotional campaigns with advanced digital signage technology. This approach allows advertisers to target interested audiences effectively, transforming advertising into a pleasant and interactive experience.
About Infinitus: Infinitus is a European-based specialist supplier of high-reliability all-in-one large-size outdoor public LCD systems. Known for exceptional heat management and inner system environment control, Infinitus provides innovative display solutions for various applications. For more information about imotion products, visit www.infinitus-outdoor.com.
Hanmi Bank Digital signage on UCView
Established in 1982, Hanmi Bank was founded to serve the Korean-American Community. Since then,They have grown into the largest Korean-American Bank in the United States, with more branches in