Wireless Ronin to Implement Digital Signage Solution with Ford Motor Company Retail Sales3 min read
Wireless Ronin Technologies, Inc. (Nasdaq: RNIN), a Minneapolis-based marketing technologies provider, announced it is one of three providers that will offer a digital signage solution to Ford Motor Company’s Ford and Lincoln dealerships. Wireless Ronin and Alteris Group have teamed up to create Alteris Group Powered by RoninCast® to offer Ford and Lincoln dealerships with a service menu board solution. Alteris Group, LLC is a marketing and learning company delivering a wide range of support services including video and digital media for digital signage platforms.
“Ford Motor Company needed brand consistency and messaging and sought this through a digital signage solution,” said Tim Connor, co-owner of Alteris Group. “Combining Wireless Ronin’s robust RoninCast digital signage solution with Alteris Group’s marketing and service expertise created the perfect combination for Ford to optimize their branding and messaging efforts. The result is Alteris Group Powered by RoninCast. ”
Wireless Ronin will provide hardware, software development, content engineering, training, solution implementation, and support and hosting through its 24/7 customer support center. Alteris Group is a supplier to Ford Motor Company and will provide Ford with its sales and marketing experience to approach Ford and Lincoln dealerships with a service menu board solution.
“Ford Motor Company wanted to allow each Ford and Lincoln dealership the flexibility to display key pricing information while maintaining corporate control of the primary advertising messages in each dealership,” said Wireless Ronin President and CEO Scott W. Koller. “Alteris Group powered by RoninCast is the ideal solution for Ford Motor Company because it facilitates both flexibility and control, to address Ford’s needs. We are excited to work with both Alteris Group and Ford Motor Company.”
About Alteris Group, LLC
Alteris Group LLC is a learning and marketing company focused on maximizing performance through communications that engage and motivate audiences. Alteris Group provides learning programs, advertising, merchandising kits, events, formal training, websites, annual reports, product immersions, recognition programs and more to clients ranging from Fortune 500 companies to small firms. Alteris Group also specializes in visual, interactive messaging including video and digital media for platforms such as tablet computers and interactive digital signage.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 166,000 employees and about 70 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.fordmotorcompany.com.
About Wireless Ronin Technologies
Wireless Ronin Technologies (WRT) (www.wirelessronin.com) is a marketing technologies company with leading expertise in current and emerging digital media solutions, including signage, interactive kiosks, mobile, social media and web, that enable clients to transform how they engage with their customers. WRT provides marketing technology solutions and services to clients, helping increase revenue and/or improve operating efficiencies in the execution of marketing initiatives. Since the initial launch of RoninCast® digital signage software in 2003, WRT has taken a leadership position in the digital signage industry by committing to bringing leading edge technology, services and support to its clients. WRT offers an array of services to support its clients marketing technology needs including consulting, creative development, project management, installation, training, and support and hosting. The company’s common stock trades on the NASDAQ Capital Market under the symbol “RNIN”. Follow us on http://twitter.com/#!/wirelessronin. Like us on Facebook under Wireless Ronin Technologies, Inc.
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Source: Wireless Ronin Technologies