Sony has announced the expansion of its BRAVIA Professional range, unveiling a new lineup of innovative public displays designed for professional use. The BRAVIA Professional series has grown from four to nine models, featuring screen sizes of 60” and 65”. These new models are equipped with an RS232C-HDMI converter box, facilitating remote monitor control, and are tailored for business-to-business (B2B) applications, catering to the corporate, public sector, and small business markets.
In addition to the new displays, Sony has introduced the VSP-BZ10 HD Digital Signage Player, offering a comprehensive solution for digital engagement. This combination of professional displays and digital signage players aims to provide businesses with versatile and high-quality visual communication tools.
Enhanced Image Quality and Energy Efficiency
The BRAVIA Professional displays are renowned for their exceptional image quality, which is dynamically adjusted to suit various environments. They utilize LED backlight technology that modifies brightness based on picture content and an ambient light sensor that adjusts the display brightness automatically. These features not only ensure vibrant and clear images but also contribute to energy savings.
A notable feature of the BRAVIA displays is the built-in intelligent presence sensor, which detects viewer presence and can turn off the screen when no one is in the room. This sensor also reactivates the screen upon the viewer’s return, further enhancing energy efficiency.
The 60” and 65” models boast a monolithic design and an OptiContrast panel that reduces internal reflections, providing maximum picture brightness and sharpness.
Advanced Functionality and Connectivity
The BRAVIA Professional displays offer improved functionality and ease of use. The USB playback feature supports a variety of file formats and content display options, making it ideal for digital signage. Internet connectivity is provided via an RJ45 connector and a built-in Opera-based browser, allowing for seamless online access.
Additional features include free access to Skype-to-Skype voice and video calls and the Media Remote App, which enables smartphone integration for easier control and content search.
VSP-BZ10 HD Digital Signage Player
The VSP-BZ10 HD Digital Signage Player complements the BRAVIA displays by providing a reliable and cost-effective digital signage solution. Consuming only 8W of power, the VSP-BZ10 supports Full HD video and image playback, with capabilities for on-the-fly messaging. It can handle vertical and horizontal scrolling text, convert Flash and PowerPoint files, and distribute content via SD, USB, or network.
Bundled with free software, the VSP-BZ10 includes pre-set control commands for selected BRAVIA models and can manage up to 10 VSP-BZ10 units, making it a scalable solution for various business needs.
Meeting Business Needs
Takayuki Nakane of Sony Professional emphasized the evolving requirements of business users: “The BRAVIA Professional display reflects the changing needs of the business user, incorporating a raft of improvements in terms of functionality. The BRAVIA Professional display not only delivers excellent bespoke images to the target viewer, but also opens up an array of options to the operator, ensuring it can access and display content from a number of sources, in line with user preference.”
