Zoom Media at Digital Brand Activation at Metropolitan Hotel April 25th and 26th

Cathy Fernandes, president & chief operating officer, Zoom Media will lead the seminar “Position Digital Place-Based Media as the Perfect Complement to Traditional Media” from 2:15 PM – 3:30 PM on Wednesday, April 25^th.  The advertising world is changing and technology is providing new channels to reach consumers on the go. However, traditional print and TV are not dead. Knowing how you can best integrate digital media into the overall brand campaign will help your brand deliver a cohesive message to consumers.  Cathy will discuss how to:

• Optimize the reach and efficiency of video campaigns
• Deliver to an affluent and captive audience
• Maximize the ROI of one’s overall campaign

Who:          Cathy Fernandes, president & chief operating officer, Zoom Media.  Zoom Media Inc. is the largest targeted lifestyle media in Canada, comprising more than 30,000 billboards in over 4,000 establishments across 30 markets, including Quebec City, Montreal, Toronto, Calgary, Edmonton and Vancouver.  www.zoommedia.com

When:        Seminar  April 25^th 2:15 PM – 3:00 PM

                       Event      April 25^th 7:30 AM – 5:15 PM

                       April 26^th 7:30 AM – 3:15 PM

Where:      Digital Brand Activation partnering with Strategy Institute

Metropolitan Hotel, 108 Chestnut St. Toronto, ON

MEDIA:  To arrange an interview with Cathy Fernandes of Zoom Media at Digital Brand Activation, please contact Susan Willemsen or Shelby Monita Lee at The Siren Group Inc.  Tel:  (416) 461-5270.  Fax:  (416) 778-9047.  Email:  info [at] thesirengroup.com, Online: www.thesirengroup.com or on Twitter @thesirengroup

Source: Zoom Media