Vistar Media, a global provider of technology solutions for out-of-home (OOH) advertising, has partnered with Stingray Advertising to introduce in-store video advertising across Canadian retail locations. The collaboration marks Stingray’s expansion into video advertising, leveraging its existing footprint as North America’s largest retail audio network.
In December, Stingray Advertising launched its video network in 576 METRO grocery stores, including Metro, Super C, and Food Basics banners, across Quebec and Ontario. The initiative will soon extend to METRO pharmacy locations. By adopting Vistar’s platform, Stingray gains the capability to deliver dynamic video ads at entrance kiosks, supported by advanced targeting and real-time analytics.
Ryan Fuss, Senior Vice President of Stingray Advertising, stated, “We’re thrilled to partner with Vistar Media as we introduce in-store video advertising to our Canadian retail media network. Vistar’s reputation for premium technology and customer support made them the clear choice for this initiative. Their platform provides the tools we need to deliver impactful, data-driven campaigns that connect brands with shoppers at the most influential moments.”
The partnership enables advertisers to combine sight and sound for enhanced engagement in high-traffic retail environments. Vistar’s ad-serving technology offers granular audience targeting, operational efficiency, and performance insights, aiming to bridge the gap between digital advertising precision and physical retail reach.
“Stingray Advertising’s decision to partner with Vistar reflects their dedication to pushing boundaries in retail media,” said Eric Lamb, SVP of Enterprise Solutions at Vistar Media. “Our technology’s proven ability to deliver reliable performance, advanced targeting, and actionable insights makes us the ideal partner to power their in-store advertising solutions. We are honored to support Stingray as they enhance how brands engage Canadian shoppers with impactful and innovative campaigns.”
Stingray’s video network is poised to expand into additional retail sectors, signaling a broader shift in Canada’s retail media landscape. The collaboration underscores the growing demand for point-of-sale advertising solutions that deliver measurable impact, offering brands a strategic avenue to influence purchasing decisions during critical shopping moments.
