Sri Lanka – Moving Walls, a provider of out-of-home (OOH) advertising technology, has partnered with Emerging Media, a leading location-based digital display network in Sri Lanka. This collaboration aims to introduce advanced OOH technology solutions to the local market, improving how advertisers connect with their audiences.
The partnership will see the integration of Moving Walls’ Location Media Xchange (LMX), a supply-side platform (SSP) designed to optimize inventory and campaign management. In the initial phase, 10 prime advertising locations across Colombo have been onboarded. These high-traffic sites offer brands the chance to connect with consumers in key areas of the city.
LMX enables media owners to manage both digital and traditional OOH assets efficiently, regardless of format or location. The platform also provides real-time insights and performance metrics, allowing for more effective campaign planning and execution.
Data-Driven Insights for Better Advertising
By leveraging Moving Walls’ technology, Emerging Media will offer advertisers access to detailed campaign analytics. This includes tools for forecasting and performance measurement, enabling data-driven decisions and improved media ROI.
Srikanth Ramachandran, Founder and Group CEO of Moving Walls, highlighted the significance of the partnership: “We are excited to support Emerging Media in their digital transformation journey. This collaboration empowers both local and international advertisers in Sri Lanka with real-time insights, helping them optimize campaigns for measurable success. Colombo also serves as a key talent hub for us, making this partnership particularly meaningful.”
Enhancing Audience Engagement
Emerging Media’s Managing Director, Sanjeewa Rajapaksha, emphasized the potential of this collaboration to reshape the advertising landscape: “This technology allows us to deliver more impactful and tailored messages to audiences. By leveraging data on location, time, and audience behavior, we can create dynamic content that boosts engagement and conversion rates.”
Rajapaksha added that this partnership positions Emerging Media as the first digital out-of-home (DOOH) media company in Sri Lanka, offering clients a modern and innovative advertising experience.
The partnership marks a significant milestone in Sri Lanka’s OOH advertising sector, bringing it in line with global standards. Advertisers can now benefit from advanced tools that provide deeper insights into campaign performance, helping them achieve better outcomes.
For more information, visit the official websites of Moving Walls and Emerging Media.
